Jamie asks, “How can marketing help report on Sales and use analytics to improve sales?” Watch, listen, or read to find out my answer. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors…
Amanda asks, “So what sort of objections do you come across when you go and work with company, or your talk into a company?” Watch, listen, or read to find out my answer. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows…
Summary In today's episode, I break down the most common objections you face when selling data science and analytics services to companies, and why those objections usually have nothing to do with price. Here's what this means for you. You discover that most buyer pushback signals a failure to communicate value and results rather than…
Amanda asks, “How do you sell analytics when people don’t even want to look at their analytics?” Watch, listen, or read to find out my answer. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may…
Summary In today's episode, I explore how Google Analytics 4 handles attribution analysis and what it means for measuring public relations impact. Here's what this means for you. You gain a clear understanding of why traditional analytics undervalues PR and how to fix that measurement gap. You'll also learn these concepts: how GA4's data-driven model…
Andy asks, “I received a request yesterday for a report that “maps the correlation between the % of new and returning visitors onsite and the number of conversions, by day”. My first thought was to go into GA and create a couple of different views showing new/returning visitors and conversions. What do you think?” Can’t…
Summary In today's episode, I break down how to properly run a correlation analysis between new and returning visitors and conversions using Google Analytics data. Here's what this means for you. You'll stop chasing statistical rabbit holes by asking the right "so what?" question before diving into any analysis, ensuring your work drives real business…
In today’s episode, we talk about measuring what you can and cannot control. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes…
In today’s episode, we answer the question, “What does data-driven mean?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes of You…
In today’s episode, Brian asks, “In your opinion, what are the most important or insightful data points to track to ensure that your content marketing is effective?”” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it…
