Mateo asks, “Question: Outlook on a “cookieless” ecosystem and traditional ad channels, like print, or OOH?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the…
Summary In today's episode, I walk through how to track the progress and success of your marketing campaigns across every stage of the customer journey. Here's what this means for you. You'll gain a clear framework for moving beyond guesswork and toward data-driven decisions that demonstrate your value as a marketer. You'll also learn these…
Kaylee asks, “What kinds of predictive analytics modeling is in Google Analytics 4?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn…
Michael asks, “How do you spot trends and hits? What should you look for?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher…
Katherine asks, “How do you know which is the right algorithm or model to choose for any given data set?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a…
Katherine asks, “What’s the first thing or set of processes you do when you receive new data from a customer?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a…
Summary In today's episode, I walk through why exploratory data analysis is the essential first step when you receive new data from a customer, using a grocery-fridge analogy to make it memorable. Here's what this means for you. Catching data problems early saves you massive amounts of time, money, and the heartbreak of delivering flawed…
Katherine asks, “What’s the most time intensive part of data science?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:13 In…
Summary In today's episode, I walk through several methods for proving that a piece of content is working using data, ranging from simple analytics tracking to advanced machine learning models. Here's what this means for you. You'll gain a practical framework for matching your measurement approach to your technical capabilities so you can make a…
