Summary In today's episode, I explore the ethical responsibilities marketers and SEO professionals face when integrating AI into their workflows. Here's what this means for you. You can use AI tools effectively without compromising your brand's reputation or professional integrity. You'll also learn these concepts: the evolution of white hat and black hat SEO in…
Summary In today's episode, I explain why the best marketing agents are the ones you build personally rather than those you purchase from others. Here's what this means for you. You gain a lasting strategic advantage by creating custom tools that reflect your unique business processes and data. You'll also learn these concepts: the three-level…
How would you like to double your ROI on your MarTech stack without spending any additional money? I’ve got an easy, straightforward method for you, using just about any AI tool you have access to that has Deep Research capabilities. (Perplexity, OpenAI ChatGPT, Gemini, Anthropic Claude, etc.) Step 1: Either with video or screenshots, open…
Whether you want them to or not, whether it’s even right or not, people are asking large language models questions about your business. And you have no visibility into this. “Hey ChatGPT, compare pricing Salesforce, HubSpot, and Zoho CRM for a company of 50 employees and annual revenue of about $50 million per year. Assume…
How do you vibe code? First coined by OpenAI cofounder Andrej Karpathy, vibe coding (aka prompting AI to write code for you) has become all the rage. Yet people who try it get… not great results a fair amount of the time. Why? Why does it look so easy for someone like Karpathy and then…
