Context engineering is data management. That’s anticlimactic, isn’t it? You hear everyone from Satya Nadella (Microsoft CEO) to AI bros hyping “context engineering” as the next big thing. It’s data management. If prompt engineering is building great recipes, context engineering is building great ingredients. Even the most decorated Michelin-starred chef can’t make rotted, spoiled food…
The greatest gap in AI today is between GPT and app. There is a moderate learning curve in using foundational generative AI, things like learning how to prompt. This is where a lot of people start their journey, and it’s a great place to start. You can do a lot and get a lot done…
Summary In today's episode, I walk through Google's Opal, a new agent builder still in Google Labs that lets you automate workflows inside the Google Workspace. Here's what this means for you. You get a practical look at how Opal's node-based structure works alongside the 5P framework so you can build reliable automations without writing…
At several events I’ve spoken at recently, I’ve been told by people that they feel they’re beginning, intermediate, or advanced in AI. Yet once the session starts, and we start digging in, it becomes abundantly clear that those labels are meaningless. One person’s advanced is another person’s basic. This is especially challenging for those of…
Summary In today's episode, I explore the ethical responsibilities marketers and SEO professionals face when integrating AI into their workflows. Here's what this means for you. You can use AI tools effectively without compromising your brand's reputation or professional integrity. You'll also learn these concepts: the evolution of white hat and black hat SEO in…
Summary In today's episode, I explain why the best marketing agents are the ones you build personally rather than those you purchase from others. Here's what this means for you. You gain a lasting strategic advantage by creating custom tools that reflect your unique business processes and data. You'll also learn these concepts: the three-level…
How would you like to double your ROI on your MarTech stack without spending any additional money? I’ve got an easy, straightforward method for you, using just about any AI tool you have access to that has Deep Research capabilities. (Perplexity, OpenAI ChatGPT, Gemini, Anthropic Claude, etc.) Step 1: Either with video or screenshots, open…
