Category: Marketing automation
-
You Ask, I Answer: Nudging Blog Visitors to Convert?
Ashley asks, “How do I get my blog subscribers to opt in to my other subscription So I can get them nurtured and moving down my funnel?” Let’s assume a blog subscriber is someone who has subscribed to your RSS feed, so they receive your blog posts automatically by either RSS or emails notifying them…
-
You Ask, I Answer: Marketing Skillsets to Hire For in an AI Age?
Denis asks, “Are there new skillsets that marketing leadership should be hiring based on the impact of AI will have?” The answer to this question is contingent on the types of AI solutions your company will be deploying. Broadly speaking, you’ll be needing to identify efficiencies for AI to automate, increasing complex human work like…
-
You Ask, I Answer: Biggest Email Marketing Mistakes?
Lisa asks, “What are the biggest mistakes you’re seeing in email marketing?” The top mistakes fit nicely into Bob Stone’s direct response framework from 1968: list, offer, creative. List: Do you have the right list? How much effort do you put into getting the right people on your list? Offer: When you do sell, are…
-
You Ask, I Answer: Tracking Multiple File Goals in Google Analytics
Igor asks, “What if I want to track specific file downloads as goals in Google Analytics? How do you do that?” Igor’s question is a followup from the April 25, 2019 episode. It’s quite simple to track any individual file download as a goal in Google Analytics by using the same methods, but there are…
-
You Ask, I Answer: Starting from Scratch with Marketing Data
Seth asks, “I just took over a marketing volunteer role for a small non-profit and they have no data repository. Like, nothing but disparate spreadsheets; some with donors, some with event attendees, some prior volunteers, etc. What should I be thinking about while building from the ground up to make sure I’m setting them up…
-
You Ask, I Answer: Marketing Toolbox Must-Haves
Madalyn asks, “Are there any must-have tools in your marketing toolbox?” So, so many! I couldn’t do what I do without the tools I use. Let’s look at the gallery by functional role. Content Distribution: WordPress, Mautic, the various social networks, YouTube, Libsyn SEO: AHREFs, Google Trends, Google Search Console Analytics Data: Google Analytics, Talkwalker,…
-
ContentTech Summit 2019 Day 2 Recap
In this episode, I recap some of the memorable moments from Day 2 of ContentTech Summit, from what to ask sales people to criteria for vendor selection to what Henry Rollins thinks. Watch the video for a deeper dive. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3…
-
ContentTech Summit 2019 Day 1 Recap
In today’s show, we look back on day 1 of the ContentTech Summit 2019 Day 1. From stats like the average value of an email address is $35 to 29% of companies spend more on technology than staff, the first day of ContentTech Summit (formerly the Intelligent Content Conference) had a lot to offer. Watch…
-
IBM THINK 2019 Day 2 Recap: The Next Frontier
In this video, learn 5 key takeaways from day 2 of IBM THINK 2019 on the topics of finding more AI/ML talent, the use of personas in an AI work, digital transformation and its relationship to AI, finding new opportunities for innovation, and perhaps the meaning of life itself with quantum computing. Can’t see anything?…
