by Christopher S Penn | Sep 27, 2019 | Marketing, Marketing automation, Marketing Technology, Strategy
Robert asks, “How do I determine what marketing skills need to be my top priority for B2B marketing in fine and specialty chemicals?” Assuming that why is taken care of, the questions you likely have are what to do and how to do it. What to do is dictated...
by Christopher S Penn | Sep 26, 2019 | analytics, Google Analytics, Marketing, Marketing automation, Marketing Technology
Robbie asks, “I’m wondering if you have a solution to go one step further and track hyperlink clicks within the PDF itself? What I’m trying to do is find out which links my email subscribers are clicking on within a PDF, after I email them a link to...
by Christopher S Penn | Sep 19, 2019 | Marketing Technology, Conferences, Marketing, Marketing automation, Strategy
Some thoughts and looks back at the MarTech East 2019 event held by Third Door Media, Scott Brinker, and the MarTech team. Huge thanks to Scott and the Third Door Media team for inviting me to conduct a workshop with my CEO, Katie Robbert, and present on the topic of...
by Christopher S Penn | Sep 16, 2019 | Marketing Technology, Marketing, Marketing automation
Megan asks, “I’ve been tasked with visualizing our entire marketing machine. Like, each piece of software and marketing lever that is utilized for each stage of the customer journey. I’ve got some ideas on how to best do this, but thought perhaps you...
by Christopher S Penn | Aug 15, 2019 | Marketing, Email Marketing, Marketing automation, Marketing Technology, Technology
One-click unsubscribe links could be destroying your email marketing list, especially if you’re a B2B marketer. By one-click unsubscribe, I mean any email marketing/marketing automation platform which allows a subscriber to opt out simply by clicking a link in...
by Christopher S Penn | Aug 2, 2019 | Content Marketing, Content, Machine Learning, Marketing, Marketing automation, Marketing Technology
Audrey asks, “What are your best content curation strategies/methods/tips?” Content curation, if done improperly, can be a time-consuming chore. Selecting content worth sharing doesn’t have to be. You need content sources you can trust, a method for...