Category: Marketing automation

  • You Ask, I Answer: Automating LinkedIn Content Workflows?

    Summary In today's episode, I break down how to automate your LinkedIn content workflow while maintaining high quality. Here's what this means for you. You save time on content production without sacrificing your unique thought leadership. You'll also learn these concepts: the difference between deterministic and probabilistic tasks, how to integrate various AI models through…

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  • Stop Using Yesterday’s AI Tricks: A Bruce Lee Guide to Surviving the Intelligence Revolution

    “Jeet Kune Do utilizes all ways and is bound by none… uses any techniques or means which serve its end. Set patterns, incapable of adaptability, only offer a better cage.” – Bruce Lee One of the pillars of Bruce Lee’s martial art was to absorb and incorporate anything useful from any style, leaving behind what…

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  • You Ask, I Answer: Writing Scalable Personal Sales Emails?

    Summary In today's episode, I examine how to achieve manual-quality personalization in outbound sales emails using AI at scale. Here's what this means for you. You can use automation to conduct deep research while ensuring your actual outreach feels authentically human. You'll also learn these concepts: why generic AI personalization often fails, how to transform…

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  • Choose YAML Over JSON for Your AI Prompts and Save Big

    Use YAML with AI instead of JSON most of the time. AI tools work best with structured data where it’s clear what’s what. They speak every programming language and are accustomed to structure, which is why using structured markup like JSON, XML, and YAML yield better results than just giving your AI a wall of…

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  • V-Shaped Professionals: How AI Transforms You Into a One-Person Powerhouse

    Are you a V-shaped professional? For years, management consultants batted around the concept of the T-shaped professional, the T-shaped marketer. Surface-level knowledge for most things, really good at one thing. You might be an email marketing wizard, and have surface knowledge of organic search, direct mail, Google Ads, etc. but you couldn’t reasonably do those…

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  • Agents Are the Secret Weapon for Tourism Businesses Looking to Cut Work Time by 90%

    I share this at this morning’s Tourism Industry Association of Alberta (TIAA) keynote: The distance to done is getting shorter by the day. Basic workflows in tools like ChatGPT get things done faster than without, for many tasks. Gems, GPTs, n8ns, makes, etc. all shorten that distance, accelerating progress. But agents? Agents are the fastest…

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  • Why AI’s Critical Thinking Skills Are Actually Superior to Yours (If You Know How to Use Them)

    “AI cannot think critically.” was the LinkedIn post by yet another AI guru. Are you kidding me? AI excels at critical thinking for most common uses. It’s one of the things it’s best at, thanks to reasoning models. Let’s look at the textbook definition: “Critical thinking is the process of analyzing available facts, evidence, observations,…

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  • How AI Agents Can Cut Your Work Time by 99%: The Parallel Processing Revolution

    Here’s why agentic AI matters, in a word: parallelism. All of the tasks agentic AI does, regular AI also does (because logically, agentic AI is built on top of regular AI). And the tasks that you’d do with agents, you can absolutely do in serial, one at a time, one after another. It’ll work. It’ll…

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  • How AI Is Making Open Source Software a Viable Alternative to Expensive Commercial Tools

    As budgets get tighter and AI gets ever smarter, one thing to keep in mind for your company, from solopreneur to enterprise, is that there may be an option to roll your own software, whatever the software is. For decades, hobbyists in the open source community have created incredibly capable pieces of software that mirror…

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  • So What? Setting up Claude Cowork

    Summary In today's episode, I walk through how to set up and use Claude Cowork on the Mac desktop app to automate complex multi-step marketing projects like building a newsletter growth strategy. Here's what this means for you. You gain a repeatable framework for turning messy business tasks into structured AI workflows that run autonomously…

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