by Christopher S Penn | Feb 16, 2022 | Mind Readings, Awakening, Business, Leadership, Learning
What do you do when you have an idea? How do you capture it? And how many ideas have gotten away? I share some of how I manage to capture as many ideas as possible. Can’t see anything? Watch it on YouTube here. Listen to the audio here:...
by Christopher S Penn | Jun 29, 2021 | Leadership, Awakening, Business, Marketing, Strategy
For people who don’t think about it often, when they do consider why diversity and inclusion are important, they often struggle for a practical answer. As a society, culture, and system of laws, we have mandated diversity’s legal and social importance, but...
by Christopher S Penn | Feb 25, 2021 | Leadership, Awakening, Business
Ask 100 different people what thought leadership is and you’re likely to get 200 different answers. When I worked at a PR agency, thought leadership was almost a sacred term, something either mentioned reverently or desperately coveted. But no one ever really...
by Christopher S Penn | Mar 18, 2020 | Leadership, Marketing, Strategy
Jennifer asks, “Given the climate I’m torn, do I hold off on the monthly newsletter, or do we bring some normalcy to inboxes with informative industry specific info?” As has been documented in the European Journal of Social Psychology, it takes about 66...
by Christopher S Penn | Feb 21, 2020 | Awakening, Ethics, Leadership, Marketing, Social media
We live in challenging times as marketers. Our effectiveness is now dependent on so many different strategies, tactics, methodologies, partners, tools, and audiences that being effective sometimes appears to conflict with being ethical. Every day, we see stories in...
by Christopher S Penn | Feb 19, 2020 | Data Science, Leadership, Machine Learning, Marketing, Marketing Data Science
Albert asks, “What is the best way to sell the idea of marketing data science to executives that don’t see its value, without making them lose face or look bad?” Generally speaking, most executives want the same things – save money, save time,...