The closest thing to magic that I teach in my keynotes and workshops when it comes to generative AI is this sentence: Ask me one question at a time until you have enough information to complete the task. Why this? Because generative AI models are optimized to be harmless, helpful, and ‘honest’ in some capacity,…
Summary In today's episode, I describe how to motivate teams to adopt AI by emphasizing results over technology. Here's what this means for you. You can win organizational support by using AI to eliminate the most tedious and painful tasks on employee to-do lists. You'll also learn these concepts: the TRIPS framework for task assessment,…
Summary In today's episode, I explain how marketing leaders should communicate their AI usage to cross-functional stakeholders. Here's what this means for you. You learn to shift your focus from technological implementation to driving actual business results. You'll also learn these concepts: how to avoid AI distractions, why stakeholders prioritize revenue over tools, and how…
Using AI to generate content is like taking your Rolls Royce or your Bugatti to the grocery store. Yes, it can do that. It will get the job done, and done in style. But that’s not even remotely close to what it’s capable of. At the 2024 MarketingProfs B2B Forum, I suggested a few other…
Be more human? One of the resounding themes from fellow marketers recently is how we have to double down on what makes us human, on human contribution in the age of AI. This sure feels good to hear, doesn’t it? Be more human implies: We’re valuable. We’re valued. We’re valid. And yet, we now have…
I celebrated an interesting anniversary very recently. Trust Insights, the company I co-founded with Katie Robbert, has now taken the crown as the longest I’ve ever worked at any one company away from the previous record holder, a financial services company in the early 2000s. As a GenXer, I remember growing up listening to my…
Summary In today's episode, I explain how to convince leadership to invest in improving AI skills across your workforce. Here's what this means for you. You gain the ability to secure executive buy-in by reframing AI training as a critical tool for mitigating business risks. You'll also learn these concepts: how to emphasize the competitive…
