Alex asks, “Can you automate culture? Corporate culture and automation are two of the most prolific terms in the business lexicon, but what is their relationship?” HJ Leavitt’s 1964 framework for people, process, and platform shows how these different areas interact. Culture is very much a people thing, while automation is a process and platform…
Ashley and the LinkedIn team ask, “Who is one rising star in marketing that you’d like to recognize and why?” Without pause, I’d recognize my CEO and business partner, Katie Robbert. Here’s why: every chef needs a restaurant manager. In data science and machine learning within the marketing realm, I build lots of tools to…
A special, purely-fun episode of #FridayFeeling in which we consider both the Jedi and Sith Codes, why both are wrong, and how it applies to modern-day life. May the Force be with you always, friends. Disclaimer/Disclosure: All things Star Wars™ are the copyright of Lucasfilm and Disney. Can’t see anything? Watch it on YouTube…
Chris Strub asked, “What is the best advice for a marketer just starting out in 2018?” Build the three Ps that we so often talk about at Trust Insights: People: your personal network of people smarter and better than you as well as your peers Process: your golden cookbook of strategies, tactics, and methods of…
Which is more important, strategy or execution? This is a question recently tackled by McKinsey, among many other consulting firms, and their conclusion is that disruptive strategy is more important than execution. Contrast that with the advice given by folks like Gary Vaynerchuk, who is 100% all-in on high-speed, flawless execution; truisms like “best is…
We often hear management consultants reference the phrase, “People, Process, Technology” as a way of explaining the critical success factors for organizational change. How does this framework apply? How does it integrate with strategy? Definition of Strategy Before we leap into the model, let’s set some fundamentals. What is strategy? I’ve written about this many…
Transparency is a popular term in business these days. Let’s examine why, what transparency is, and how to create more of it in our organizations. Why Transparency Matters Trust is the foundation of a relationship. The more trust we have, the better our businesses function. Transparency builds or restores trust of stakeholders (employees, investors, partners,…
You can teach an old dog new tricks. You can upgrade older software. You can change your understanding of gender. I did. I am a fact-based person. My world and my living is made of facts, of data, of analysis, of as much objective truth as possible. Argue with the interpretation or meaning of a…
What’s the difference between leadership vs. management? Imagine you’ve got a patch of woods that’s brambles, thorns, trees, and brush. You need to move yourself and your group through the woods safely and quickly. The Leader is the person in front, hacking away at the foliage, making the trail for others to follow. The Manager is the person who…
How do you start to lead in a world of bad leadership? You begin with two simple, but courageous words: Not here. We don’t control the nation, the Oval Office, the Congress, or even our state or town (unless you’re the elected official), no matter what party or person is currently in office. We can…
