Category: Leadership
-
You Ask, I Answer: Making Better Leadership Decisions?
Conor asks, “Why do you think some business leaders stumble when making decisions? What do businesses leaders need to make better decision? Should they be approaching decisions differently?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit…
-
Mind Readings: The Price of Overexaggeration
Amazing. Game changing. Mind blowing. Awesome. In our mad grab for attention, we’ve managed to dilute the meaning of nearly every superlative to the point where we’re no longer able to make useful distinctions. What about the contrarian point of view? It’s certainly attention-getting. Can’t see anything? Watch it on YouTube here. Listen to the…
-
Mind Readings: Idea Capture Anywhere
What do you do when you have an idea? How do you capture it? And how many ideas have gotten away? I share some of how I manage to capture as many ideas as possible. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a…
-
Why Is Diversity Important in Marketing?
For people who don’t think about it often, when they do consider why diversity and inclusion are important, they often struggle for a practical answer. As a society, culture, and system of laws, we have mandated diversity’s legal and social importance, but we don’t give enough time or energy to the practical importance of diversity.…
-
What is Thought Leadership?
Ask 100 different people what thought leadership is and you’re likely to get 200 different answers. When I worked at a PR agency, thought leadership was almost a sacred term, something either mentioned reverently or desperately coveted. But no one ever really spent a whole lot of time defining it, giving it parameters, so when…
-
You Ask, I Answer: What to Market During a Long Crisis?
Jennifer asks, “Given the climate I’m torn, do I hold off on the monthly newsletter, or do we bring some normalcy to inboxes with informative industry specific info?” As has been documented in the European Journal of Social Psychology, it takes about 66 days – two months – for a new habit to settle in.…
-
You Ask, I Answer: Marketing Data Science and Executive Buy-In?
Albert asks, “What is the best way to sell the idea of marketing data science to executives that don’t see its value, without making them lose face or look bad?” Generally speaking, most executives want the same things – save money, save time, make money. Without pointing out specific failures, look for opportunities where a…
-
You Ask, I Answer: Top Management Lessons Learned?
Mads asks, “What do you feel is the number 1 most important management lesson that you have learned?” Believe the data, doubly so if you pulled it yourself. This requires massive amounts of self-awareness and getting comfortable being uncomfortable, especially with change, especially when the data tells you something that opposes your emotional investments. Watch…
-
You Ask, I Answer: Marketing Skillsets to Hire For in an AI Age?
Denis asks, “Are there new skillsets that marketing leadership should be hiring based on the impact of AI will have?” The answer to this question is contingent on the types of AI solutions your company will be deploying. Broadly speaking, you’ll be needing to identify efficiencies for AI to automate, increasing complex human work like…
