Category: Leadership

  • How AI Reads Your Brand: The Mind-Blowing Word Web Behind Every Response

    Imagine you’ve just walked into a vast public library. You walk up to the librarian, and you say, “I’d like a word, please.” “With the manager?” “No,” you say. “A word from your books. In fact, a word and all the words near it in your books.” “What word?” “How about the word Trust?” you…

    Continue reading →

  • You Ask, I Answer: Convincing Executives to Invest in AI Education?

    Summary In today's episode, I explain how to convince leadership to invest in improving AI skills across your workforce. Here's what this means for you. You gain the ability to secure executive buy-in by reframing AI training as a critical tool for mitigating business risks. You'll also learn these concepts: how to emphasize the competitive…

    Continue reading →

  • You Ask, I Answer: Convincing CEOS to Lead AI?

    Summary In today's episode, I examine the necessity of CEO leadership in the age of artificial intelligence. Here's what this means for you. You will gain a strategic framework for distinguishing between mere operational efficiency and deep organizational transformation. You'll also learn these concepts: the impact of AI on consumer behavior, the risks of competing…

    Continue reading →

  • How Adversarial AI Systems Are Making Generative AI Safer for Business Use

    It is becoming clear that generative AI exposed to the public must be an adversarial system. From jailbreaks to prompt injection to inherent bias in the models themselves, there is no model on the market today that can be put into customer-facing production, as is, with no supervision. None. Not GPT-5, not Gemini, not WatsonX,…

    Continue reading →

  • Unlock Better AI Results: Why Longer, More Detailed Prompts Get You the Best Answers

    Your prompts are too short. Whatever you’re prompting generative AI with, chances are, it’s too short. You could be including more detail. More background. More context. More process. One of the things I say in my keynotes is that the more relevant, specific words you use in a prompt, the better on average a generative…

    Continue reading →

  • Can AI Think? The Case for Good Writing as Proof of Good Thinking

    Would you agree that writing is thinking? Most folks, especially writers, would agree. Good writing requires good thinking. Certainly when I’m writing my own newsletter, I write so I can think things through. Would you agree that not everyone can or should think the same way? Whether you call it neurodivergence, diversity, or just plain…

    Continue reading →

  • How to Spot AI-Generated Answers in Job Interviews (And What to Do About It)

    What do you do when a candidate is clearly using AI in a Zoom interview offscreen to answer questions? I had this happen today (I’m helping someone hire for a role) and one of my questions… just the way the candidate answered set off alarm bells because the answer was AI-shaped – had the right…

    Continue reading →

  • Why Taking Credit for Someone Else’s Work Kills Your Credibility

    dusts off ranty pants One of the enduring issues people have working with and around me is that I cast a very long shadow. I’ve been online and actively making stuff for more than 30 years, from my first website in 1994 to today. But one of the things I hate most is when someone…

    Continue reading →

  • Small Business Websites Are a Nightmare: 42 Pages of Settings You Must Master

    42 pages. That’s how many pages of settings you need to go through to set up a simple small business website according to best practices – WITHOUT a CRM or marketing automation system. I was setting up a website for a friend of mine tonight, and these are the number of settings you have to…

    Continue reading →

  • How to Structure Your Prompts for Better Generative AI Performance

    Want better, more precise performance out of generative AI? Give it more structure. Language is ambiguous and messy. The more structure you can give, the better. What part of a prompt is background information? What’s the actual instructions? Which part are the examples? When we write for humans, our own knowledge and experience helps us…

    Continue reading →