Ask 100 different people what thought leadership is and you’re likely to get 200 different answers. When I worked at a PR agency, thought leadership was almost a sacred term, something either mentioned reverently or desperately coveted. But no one ever really spent a whole lot of time defining it, giving it parameters, so when…
Summary In today's episode, I walk through how to get organizational buy-in for a data-driven strategy when teams cling to the "we've always done it this way" mentality. Here's what this means for you. You'll learn how to sell change by framing data in terms of personal benefit for stakeholders and securing quick early wins.…
Jennifer asks, “Given the climate I’m torn, do I hold off on the monthly newsletter, or do we bring some normalcy to inboxes with informative industry specific info?” As has been documented in the European Journal of Social Psychology, it takes about 66 days – two months – for a new habit to settle in.…
Albert asks, “What is the best way to sell the idea of marketing data science to executives that don’t see its value, without making them lose face or look bad?” Generally speaking, most executives want the same things – save money, save time, make money. Without pointing out specific failures, look for opportunities where a…
Mads asks, “What do you feel is the number 1 most important management lesson that you have learned?” Believe the data, doubly so if you pulled it yourself. This requires massive amounts of self-awareness and getting comfortable being uncomfortable, especially with change, especially when the data tells you something that opposes your emotional investments. Watch…
Denis asks, “Are there new skillsets that marketing leadership should be hiring based on the impact of AI will have?” The answer to this question is contingent on the types of AI solutions your company will be deploying. Broadly speaking, you’ll be needing to identify efficiencies for AI to automate, increasing complex human work like…
Alex asks, “Can you automate culture? Corporate culture and automation are two of the most prolific terms in the business lexicon, but what is their relationship?” HJ Leavitt’s 1964 framework for people, process, and platform shows how these different areas interact. Culture is very much a people thing, while automation is a process and platform…
Ashley and the LinkedIn team ask, “Who is one rising star in marketing that you’d like to recognize and why?” Without pause, I’d recognize my CEO and business partner, Katie Robbert. Here’s why: every chef needs a restaurant manager. In data science and machine learning within the marketing realm, I build lots of tools to…
A special, purely-fun episode of #FridayFeeling in which we consider both the Jedi and Sith Codes, why both are wrong, and how it applies to modern-day life. May the Force be with you always, friends. Disclaimer/Disclosure: All things Star Wars™ are the copyright of Lucasfilm and Disney. Can’t see anything? Watch it on YouTube…
