Joe asks, “One thing I feel would round it out would be (As a new GTM with GA user) to see how the results surface in Google Analytics. For example, which section (under Goals, Behavior, other)?” This is a followup question to the previous episode on setting up virtual pageviews for PDFs in Google Analytics.…
Summary In today's episode, I show where PDF tracking data appears in Google Analytics after you set it up through Google Tag Manager. Here's what this means for you. You gain a clear map of which reports to check so you can verify your tracking and measure conversions with confidence. You'll also learn these concepts:…
Suzanne asks, “How do you get Google Analytics to show you the name of the pdf being clicked on?” This is a followup to my February 20th video on tracking PDFs as goals in Google Analytics. The short answer is that we have to create a pageview using Google Tag Manager with the built-in Click…
Summary In today's episode, I walk through how to track PDF downloads in Google Analytics using Google Tag Manager. Here's what this means for you. You'll be able to see exactly which PDFs visitors click on and treat them as page views just like any other page on your website. You'll also learn these concepts:…
Taiylor asks, “We are a small air-freshening brand with a subscription service… who should we collaborate with?! I’m struggling to come up with a complementary brand or even a TYPE of brand.” This kind of question is really important, because very often people will immediately look for businesses with similar styles and types of product.…
Summary In today's episode, I challenge you to find tips and tricks videos for the software tools you use every day and turn small efficiencies into meaningful time savings. Here's what this means for you. You'll surface hidden shortcuts in tools like Google Analytics, HubSpot, Salesforce, Outlook, Chrome, and Slack that can easily reclaim ten…
Summary In today's episode, I walk you through a simple but often-overlooked marketing task: auditing user access across all your marketing technology platforms. Here's what this means for you. You'll protect sensitive data and stay ahead of regulations like CCPA and GDPR by making sure only authorized people can reach your systems. You'll also learn…
Courtney asks, “How many web sessions (or users) would you need to send to a website for the results to be significant?” At first, I thought this question was about A/B testing, which has a whole range of statistics for it. But Courtney is actually asking about how many visitors you need for web analytics…
Dee asks, “With regard to your attribution models in your AI talks, do you need to create custom reports to get this data into your google analytics? If so, how do you go about doing this and/or anything you could provide to help?” The short answer is that the Trust Insights attribution models exist outside…
