Summary In today's episode, I break down why you should ditch third-party Instagram link in bio platforms like Linktree and roll your own simple solution instead. Here's what this means for you. You save money, gain control over your data and analytics, and avoid the risk of vendors raising prices or disappearing overnight. You'll also…
Summary In today's episode, I walk through cleaning up years of accumulated cruft in my Google Analytics and Google Tag Manager setups during a live Saturday night data party. Here's what this means for you. You get a real-world walkthrough of how to audit your own analytics so your site runs leaner, loads faster, and…
Summary In today's episode, I walk through three best practices for building a podcast landing page that converts visitors into listeners. Here's what this means for you. You'll discover how treating your podcast like a product and leading with listener-focused value dramatically improves subscriptions. You'll also learn these concepts: writing a short, unambiguous reason to…
Eric asks, “Here’s my problem: i’ve installed GA using tracking code with the monsterinsights plugin on wordpress for my site. I’ve heard that if i add GTM to track my site this will double website stats and skew my data. As written here by monsterinsights: “implementing Google Analytics with both MonsterInsights and Google Tag Manager…
Summary In today's episode, I walk through whether using Google Tag Manager alongside Google Analytics will double-count your website stats, and I explain the correct way to install it on a WordPress site. Here's what this means for you. You'll gain a clean tracking setup by placing Google Analytics inside a Tag Manager container and…
Jennifer asks, “Do you know how to use Google Data Studio to look at website traffic in a 10 minute window before and after a television commercial air time?” The field you’ll be looking for in the API is ga:dateHourMinute, and it’s formatted in YYYYMMDDHHMM format. There are a couple of gotchas about how to…
Anonymous asks, “In B2B marketing, how do I track a lead from a paid ad to a conversion?” The process requires great Google Analytics setup and tagging, nothing more, at least to the point of conversion. To the point of sale, that requires a good CRM and potentially a marketing automation system. Can’t see anything?…
Talesa asks, “What tips do you have on Google Analytics best practices for consistent reporting? What do you look at monthly, quarterly, yearly, even daily?” Start with this simple question: what do you need to make decisions on at those frequencies? What decisions do you need to make daily, weekly, monthly, quarterly, and yearly? That…
Summary In today's episode, I walk through how to analyze returning users in Google Analytics and why they matter for your marketing strategy. Here's what this means for you. You'll discover that your existing audience often delivers more value than chasing new leads, and you can identify gaps in how you serve them. You'll also…
Monina asks, “What tools are useful to help marketers dig deep into their organization’s data?” The answer to this question depends on the level of skill a marketer has in data science, specifically the technical and statistical skillsets. I’d put the available tools in categories of beginner, intermediate, and advanced. Beginner tools help marketers extract…
