You Ask, I Answer: Sample Sizes for Web Analytics?

Courtney asks, “How many web sessions (or users) would you need to send to a website for the results to be significant?”

At first, I thought this question was about A/B testing, which has a whole range of statistics for it. But Courtney is actually asking about how many visitors you need for web analytics to be useful in general. There are two components here – first, what is your website’s obtainable market, and second, how much time are we talking about? Web analytics data gets more representative of your obtainable market as your marketing gets better.

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Machine-Generated Transcript

What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video.

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