Courtney asks, “How many web sessions (or users) would you need to send to a website for the results to be significant?”
At first, I thought this question was about A/B testing, which has a whole range of statistics for it. But Courtney is actually asking about how many visitors you need for web analytics to be useful in general. There are two components here – first, what is your website’s obtainable market, and second, how much time are we talking about? Web analytics data gets more representative of your obtainable market as your marketing gets better.
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Machine-Generated Transcript
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