You Ask, I Answer: Sample Sizes for Web Analytics?

Courtney asks, “How many web sessions (or users) would you need to send to a website for the results to be significant?”

At first, I thought this question was about A/B testing, which has a whole range of statistics for it. But Courtney is actually asking about how many visitors you need for web analytics to be useful in general. There are two components here – first, what is your website’s obtainable market, and second, how much time are we talking about? Web analytics data gets more representative of your obtainable market as your marketing gets better.

You Ask, I Answer: Sample Sizes for Web Analytics?
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