by Christopher S Penn | Aug 21, 2020 | Conferences, Marketing, Speaking
Cathy asks, Can an in-person talk be adapted for a digital experience? What skills are different for virtual presentations? In a room, you are addressing one to many. In a digital/virtual environment, you are addressing one to one. For the most part, on the other end...
by Christopher S Penn | Aug 20, 2020 | Conferences, Marketing, Speaking
Cathy asks, So you’re a subject matter expert, but your audiences (i.e. seniority, industries, geography) from gig to gig differ. How do you go about customizing presentations while maintaining your core message? This one is straightforward: the more Q&A you...
by Christopher S Penn | Jul 24, 2020 | Conferences, Marketing
Stephanie asks, “What will in-person events need to think about, implement and communicate for you to feel comfortable returning to some of your favorite conferences?” Disclaimer: I am not a medical professional. For professional advice about COVID-19...
by Christopher S Penn | Jul 23, 2020 | Conferences, Marketing, Sales, Strategy
Stephanie asks, “The pandemic has led to the cancellation of many conferences. If in-person events are a cornerstone touchpoint for a brand, how should marketers pivot? What can they do now to drive pipeline activity?” It depends on how you got your...
by Christopher S Penn | Jun 12, 2020 | Conferences, Marketing, Strategy
Krystal asks, “With many of our tradeshows canceled for this year, our president wants to look at doing a virtual tradeshow. We get a ton of new leads for new practices and expansions. We are not an industry leader by any means but would love to hear thoughts on...
by Christopher S Penn | May 6, 2020 | AI, Artificial Intelligence, Conferences, IBM, Machine Learning, Marketing, Marketing Technology
We look back at day 1 of the IBM THINK Digital Experience. Completely different from the in-person experience, but neither better nor worse. Highlights: – AI for IT – complexity of systems – Rob Thomas on a more layperson-friendly Watson Studio...