In a discussion recently about conference sessions, I raised the challenging question: what does intermediate even mean? Chances are it’s not an especially helpful expression. Here’s what we can do better. Intermediate means different things to different people, so event planners and speakers should be more specific when describing conference sessions. If you’re unsure if…
Summary In today's episode, I explain why the labels beginner, intermediate, and advanced are useless for conference sessions and what to use in their place. Here's what this means for you. You'll be able to find sessions that match your knowledge level and stop wasting time on talks that turn out to be too easy…
Summary In today's episode, I make the case for attending conferences like the MarketingProfs B2B Forum by exploring what truly sets a great event apart from the rest. Here's what this means for you. You discover that the real value of live events lives in hallway conversations and professional friendships, not the polished stage sessions…
In today’s episode, we answer the question, “What compels you to attend a webinar/online event?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find…
Summary In today's episode, I explore what it takes to deliver real value as a speaker at both in-person and virtual events, drawing on lessons from data science, marketing, and event logistics. Here's what this means for you. You walk away with a sharper lens for evaluating events, choosing speaking opportunities, and adapting your delivery…
The topic of public speaking pages and speaking kits has come up repeatedly in recent times. What makes for a great public speaking page? What are the general best practices for a public speaking page? The Goal of a Public Speaking Page What is the business goal of your public speaking page? Though it may…
David recently asked, “Would you be able to share some advice on how I can get started speaking about digital marketing strategy?” This is a great question with a clear, defined process. Preparing to Speak Publicly First, we must have something worth speaking about. A great speaking career begins with a clear, powerful presentation about a…
One of the questions I’m asked most is what my speaking fee is for any given event. I don’t often have a “stock” answer. Why? This is a more complex question than we might initially think. What’s really being asked of us are two separate questions: How much value do we bring to the event? (from…
Jon asks, “Any thoughts on how to quantify online social media interactions at a conference versus those that happen in hallways and bars?” I’m not sure you could without either highly intrusive surveillance or robust individual tracking. Self-reporting would probably be the only reasonable way to gather and analyze this data that wouldn’t be unethical…
Summary In today's episode, I tackle a listener's question about quantifying online social media interactions at conferences versus offline conversations in hallways and bars. Here's what this means for you. You'll discover why a clean apples-to-apples comparison is nearly impossible and what practical workarounds exist for proving event ROI. You'll also learn these concepts: how…
