We look back at day 1 of the IBM THINK Digital Experience. Completely different from the in-person experience, but neither better nor worse. Highlights: – AI for IT – complexity of systems – Rob Thomas on a more layperson-friendly Watson Studio AutoAI – Tackling of more complex issues with AI – Data supply chain and…
Summary In today's episode, I recap the highlights from day one of the IBM Think 2020 digital experience, covering AIOps, hybrid cloud strategy, and what marketing technologists can borrow from enterprise IT. Here's what this means for you. You gain a practical lens for protecting your marketing stack by treating your data supply chain with…
Summary In today's episode, I break down recommended audio, video, and lighting setups for webinars and events, arguing that technique matters far more than expensive gear. Here's what this means for you. You'll learn how to make ordinary equipment look professional by mastering a few fundamentals of positioning and lighting. You'll also learn these concepts:…
As I was recording a session for an upcoming virtual conference today, Ann Handley whispered in my ear. Not literally. We’re all sheltering in place. Ann said in one of her many talks on email marketing that when you write an email newsletter, no matter how many subscribers are on your list, only one person…
Jason asks, “We’ve traditionally relied on trade shows and conferences to generate brand awareness and leads. Even though our conferences are gone, we still need to do lead gen…. what is your plan now? Virtual conferences/webinars?” The role of a conference really is about establishing brand and credibility in front of a crowd. So, where…
Summary In today's episode, I walk through how to replace in-person trade shows and conferences with virtual lead generation strategies when physical events disappear. Here's what this means for you. You can redirect that conference budget into sponsorships, webinars, and community-based marketing to reach new audiences without leaving your desk. You'll also learn these concepts:…
Summary In today's episode, I walk through how to build a burning question before attending a marketing conference so you get real value from the experience. Here's what this means for you. You learn a focused framework that turns vague conference attendance into actionable answers for your most pressing professional challenges. You'll also learn these…
The value of conferences are that you obtain content, have conversations, create community, and change context – all so you could put yourself in a different space, a different place, and reap some changes from it. That said, I’m wholly aware of the giant imposition that conferences and events make on our lives. I see…
Sarah asks, “What are some good marketing conferences to go to next year?” The perennial question – and the perennial answer: it depends on what your goals are, and whether a conference is right for your goals. If you want to learn a topic deeply, a course is a better bet. Conferences are great for…
