Erika asks, “What are your tips for getting the most out of virtual events as an attendee?” A great question given the changed world we live in. First, prioritize what’s transient – what are the things that you can only get during the virtual event? Sessions are generally recorded and you can go back to…
Summary In today's episode, I share practical tips for getting the most value out of virtual events as an attendee. Here's what this means for you. You'll turn virtual conferences into high-ROI experiences that deliver real answers to your hardest questions. You'll also learn these concepts: why prioritizing transient live activities matters over replays, how…
Cathy asks, Can an in-person talk be adapted for a digital experience? What skills are different for virtual presentations? In a room, you are addressing one to many. In a digital/virtual environment, you are addressing one to one. For the most part, on the other end of a connection there won’t be a dozen people.…
Cathy asks, So you’re a subject matter expert, but your audiences (i.e. seniority, industries, geography) from gig to gig differ. How do you go about customizing presentations while maintaining your core message? This one is straightforward: the more Q&A you include, the more every presentation is customized to what that audience wants to hear. If…
Stephanie asks, “What will in-person events need to think about, implement and communicate for you to feel comfortable returning to some of your favorite conferences?” Disclaimer: I am not a medical professional. For professional advice about COVID-19 please consult a qualified virologist or epidemiologist. For in-person conferences to be safe, a vaccine needs to be…
Summary In today's episode, I break down why in-person events remain unsafe during the COVID-19 pandemic and what organizers must consider before bringing attendees back together. Here's what this means for you. You gain a clear framework for evaluating event safety that prioritizes attendee health, legal protection, and insurance viability over short-term revenue. You'll also…
Stephanie asks, “The pandemic has led to the cancellation of many conferences. If in-person events are a cornerstone touchpoint for a brand, how should marketers pivot? What can they do now to drive pipeline activity?” It depends on how you got your pipeline from shows. Was it as a sponsor and you got the list?…
Summary In today's episode, I walk through how marketers can pivot from canceled in-person conferences to digital tactics that still drive sales pipeline. Here's what this means for you. You'll discover how to map each conference benefit to a digital equivalent so you can hit your pipeline goals without live events. You'll also learn these…
Krystal asks, “With many of our tradeshows canceled for this year, our president wants to look at doing a virtual tradeshow. We get a ton of new leads for new practices and expansions. We are not an industry leader by any means but would love to hear thoughts on platforms and costs associated with this.…
Summary In today's episode, I break down the highlights of day two of IBM's Think 2020 digital experience, focusing on a fascinating concept called neurosymbolic AI. Here's what this means for you. Neurosymbolic AI combines the strengths of expert systems and neural networks to build more trustworthy AI, including chatbots that handle nuanced conversations while…
