In today’s episode, I discuss what makes a successful conference or event. You’ll learn what organizers should focus on to make sure you have a great experience. You’ll benefit from the tips I share on speakers, sponsors, sellers, and the magical element that makes the best events extraordinary. Can’t see anything? Watch it on YouTube…
Summary In today's episode, I walk through the four pillars that make conferences and events successful and contrast a great event with a poorly run one. Here's what this means for you. You get a practical framework for planning or evaluating any event so attendees, sponsors, and sellers all walk away satisfied. You'll also learn…
Summary In today's episode, I tackle three big questions about generative AI live from the Digital Now conference in Denver, covering copyright implications of training AI on protected works, private transcription tools for sensitive meetings, and the spread of AI misinformation. Here's what this means for you. You'll walk away with practical guidance on copyright…
Summary In today's episode, I break down the key differences between Claude and ChatGPT and demonstrate ChatGPT's Advanced Data Analysis tool live on stage at the Digital Now conference. Here's what this means for you. You'll understand which AI tool fits which task so you stop wasting time and money on the wrong one. You'll…
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Get motivated to create your own event! In this episode, we dive into the world of unconferences, where communities come together to self-organize events with minimal costs. Discover how creating an event from scratch can lead to lifelong friendships, business relationships, and even professional debuts. Don’t let the lack of a company hold you back,…
Summary In today's episode, I explore how to find motivation and take action when a convention company says no to your community's interests. Here's what this means for you. You discover that you have the power to create your own events without waiting for established companies to do it for you. You'll also learn these…
Conference swag should represent your brand in a positive way. Swag that is cheap or poorly made reflects poorly on your company. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is…
Almost Timely News: MarketingProfs B2B Forum Takeaways (2022-10-16) :: View in Browser 👉 Get your copy of Members Only, my new free study on private social media communities » Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click here for an MP3 audio 🎧…
Summary In today's episode, I share practical strategies for getting the most out of marketing conferences whether you're attending for the first time or returning after a long break. Here's what this means for you. You walk away with a complete framework for maximizing your conference ROI from preparation through post-event follow-up. You'll also learn…
