by Christopher S Penn | Nov 15, 2018 | Conferences, Marketing, Strategy
A recap of three key themes shared at MPB2B Day 1, and why one of them stands out so much. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here!...
by Christopher S Penn | Sep 7, 2018 | Conferences, Marketing
At events and conferences, organizers are challenged by two types of attendees, the structured and the free-spirited. The structured want session registration and planning out their schedules weeks in advance. The free-spirited want to go where the spirit takes them....
by Christopher S Penn | Aug 28, 2018 | Conferences, Marketing, Marketing automation, Marketing Technology
Public speakers and brands both need ways to make calls to action more memorable, especially from conferences and events. Few things are as memorable as an easy-to-remember domain name. In this short video, see the simple process for making your most recent important...
by Christopher S Penn | Aug 22, 2018 | Conferences, Marketing
Andrew asks, “which marketing conferences should I go to? What can’t I miss?” Unsurprisingly, the answer to this question depends on your goals. If you want to deep dive into something, I don’t recommend conferences. Take a course instead. If you want to get a sense...
by Christopher S Penn | May 10, 2018 | AI, Artificial Intelligence, Conferences, Marketing
I spent the day speaking and attending the Stone Temple Consulting Next10X conference. Three key insights I took away: Social and search dine at separate restaurants, on the analytics side Consider web analytics to measure social Intent matters most across all digital...
by Christopher S Penn | Mar 12, 2018 | AI, Artificial Intelligence, Conferences, IBM, Marketing, Strategy, Travel, Watson
IBM THINK 2018 promises to be one of the largest, most rewarding technology conferences on the planet, in Las Vegas in March 2018. Getting the most out of this massive show requires advance preparation. For first-timers (and forgetful veteran attendees of other IBM...