by Christopher S Penn | Dec 28, 2020 | Advertising, Conferences, Marketing, Speaking
One of the questions I’m asked most is what my speaking fee is for any given event. I don’t often have a “stock” answer. Why? This is a more complex question than we might initially think. What’s really being asked of us are two separate...
by Christopher S Penn | Oct 16, 2020 | Conferences, Marketing, Sales
Jon asks, “Any thoughts on how to quantify online social media interactions at a conference versus those that happen in hallways and bars?” I’m not sure you could without either highly intrusive surveillance or robust individual tracking....
by Christopher S Penn | Oct 13, 2020 | Conferences, Marketing
Erika asks, “What are your tips for getting the most out of virtual events as an attendee?” A great question given the changed world we live in. First, prioritize what’s transient – what are the things that you can only get during the virtual...
by Christopher S Penn | Aug 21, 2020 | Conferences, Marketing, Speaking
Cathy asks, Can an in-person talk be adapted for a digital experience? What skills are different for virtual presentations? In a room, you are addressing one to many. In a digital/virtual environment, you are addressing one to one. For the most part, on the other end...
by Christopher S Penn | Aug 20, 2020 | Conferences, Marketing, Speaking
Cathy asks, So you’re a subject matter expert, but your audiences (i.e. seniority, industries, geography) from gig to gig differ. How do you go about customizing presentations while maintaining your core message? This one is straightforward: the more Q&A you...
by Christopher S Penn | Jul 24, 2020 | Conferences, Marketing
Stephanie asks, “What will in-person events need to think about, implement and communicate for you to feel comfortable returning to some of your favorite conferences?” Disclaimer: I am not a medical professional. For professional advice about COVID-19...