Why You Should Attend MarketingProfs B2B Forum

What are the reasons that you're usually told going to a conference is a great idea? You have great speakers, right? They're going to share their wisdom and insights. You have networking opportunities where you can network with people. I really hate that term.

And spring break, right? And it's not advertised like that, but let's be honest, that's that's what a lot of people do. Um none of these things are really distinctive, right? They don't really set apart one event from another. Think about it.

Those speakers, yeah. If we're honest, you can see those speakers at pretty much any event, right? Uh you may not even have to. You could just check out their YouTube channels and and and see their content. Yeah, that's not distinctive.

You can network without leaving your desk. We did this for you know the better part of two years uh during the pandemic. So that we clearly that's not something unique to a conference. Uh you can drink and embarrass yourself from your desk too, right? Millions of people do that on the internet every single day.

So none of those things really set apart uh any one conference from another or why you should go to a conference at all. So what sets apart a conference? What's up at an event? It's the hallway conversations, right? These are the conversations where the real dirt is shared, where the tea is truly spilled, if you will.

It's where you get those insider insights that you're not going to from your desk, right? You have to interact with people in the right environment where they comfortable talk talking about what's going on, right? Sharing what's going on with their work. Uh you've got to have the right people, people who are peers facing similar challenges. Uh and you need lots of opportunities for for that for the the let's stop calling it networking, because networking is that like that one guy who's you know flinging business cards like you know, throwing stars, and he's always looking over his shoulder to see if there's you know somebody else who's more important to talk to.

I hate that guy. Um, let's call it building professional friendships, right? That's what we really want to do. We're trying to build professional friendships. So those are the things that would set apart one event from another, or reason why to go to an event uh at all.

And that's in particular what sets apart the marketing profs B2B Forum. It's not overstuffed, right? Look at the schedule for B2B Forum. Go to the website mpb2b.marketingprofs.com. You will see plenty of breaks, right?

Plenty of opportunities to develop those professional friendships. You will see sessions that are are a decent length, right? They're full size, they're not like fun size. The conferences lately have been saying, let's have 20 minute sessions. Well, I mean, yeah, that's fine, but you're gonna get maybe one idea, and you're not gonna get time for questions and answers.

And questions and answers is where you can have that safe space to listen to other people's questions and go, wow, everybody here's got the same challenges I do, and and I can feel comfortable asking the questions that I really want answers to, but I don't want to look like an idiot. And you don't get uh speakers who are seagulls, right? Uh a seagull, of course, flies in, shits everywhere, makes a bunch of noise, and flies away. Um that's what makes marketing profits B2 reform uh special. Here's the other thing.

Because the speakers hang around, because the community is tightly knit, because it's a safe space. One of the secrets of conferences is that the speakers, the stuff that they're presenting, me included, um, the stuff we're presenting on stage is old. Right? It's it's old, it's maybe a year old, maybe two years old. Why?

Because it takes time to gather case studies, to put everything together, to put a nice polished presentation together, and you know, something that's coherent. That's old knowledge. But those same folks, if they hang around like they do at the Marketing Professor B2B Forum, uh, you have the opportunity to talk with them about what they're working on right now, the stuff that's not stage ready. That's the really interesting stuff. That's the good stuff.

So again, if you're at the right event, you can have a conversation about what folks are working on right now, as opposed to the the older stuff that they know works. So that's why you should attend an event like the Marketing Prof S B2B Forum on October 12th to 14th in Boston, Massachusetts, and online too, but uh the good stuff's in person. There's a discount code here somewhere if you want to use that. Uh get take 20% off the ticket. I'm gonna be talking about uh analytics and attribution in an eight-hour workshop with my uh friend, partner, and CEO Katie Robert.

And then I'll be doing a session on private social media communities called uh Beyond the Velvet Rope. I hope to see you there. Uh I hope to see you at Marketing Professor and more more important, I hope to hear and chat with you about what you've got going on behind the scenes while we're you know waiting in line for like the hotel chicken or whatever, uh whatever is the buffet line. Um, or one of the table talks. And maybe we can chat about what I've got going on too.

So I hope to see you at the Marketing Profits B2B Forum.