Category: Business
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You Ask, I Answer: Economic Forecast For The Pandemic Recession?
Michael asks, “Hey chris, What is your current opinion on Job losses, Economy shrinkage, Duration, Real estate values, Were that puts us in comparison to whatever the last comparable date” We’re in uncharted territory for the most part here. We do know it’ll be bad. We know unemployment will be high. We know the recession…
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You Ask, I Answer: How Useful is Porter’s 5 Forces?
Katy asks, “How applicable is Porter’s 5 Forces for you in your career/firm?” The short answer is that Porter’s 5 Forces, while an excellent abstract strategic framework, is exceptionally difficult to quantify and thus manage against. It’s the sort of thing that’s good at the start of a company, when you’re working out the market…
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You Ask, I Answer: Stopping Misuse of AI?
Jesse asks, “How can we stop bad actors from using AI for malicious means, from deepfakes to surveillance to hijacking political systems?” The short answer is you can’t. AI isn’t a mystical, monolithic technology in a black box. AI is a collection of mathematical techniques, techniques in statistics and probability. Can you stop bad actors…
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TechSmith SnagIt 2020 New Features for Marketers
In this product review, I look at two new features in TechSmith SnagIt 2020 that marketers and content creators will find very handy: templates for images and video from images. If you’re a content creator, you’ll get a lot of value out of both features for creating instructional content for webinars, presentations, your website, and…
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You Ask, I Answer: When To Start Charging?
Brittany asks, “At what point do you stop doing work for someone and how do you tell them, sorry… love to, but I charge for that?!?!” This is a question that every consultant has had to answer at some point in their careers. There are some bad actors out there who will absolutely take advantage…
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You Ask, I Answer: AI-Enabled Parenting Tools?
Donna asks, “Super curious to hear your thoughts on tools like AI-enabled baby monitors and other AI-enabled parenting tools. What do you think?” The challenge of tools like AI-powered anything are twofold: what happens to the production data? And how was the model trained that the tool is built on? Most products and services don’t…
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You Ask, I Answer: RFM Analysis for Small Business with Google Sheets and IBM Watson Studio
CC asks, “What’s the most valuable analysis overall for a small business to perform?” If we define a small business as an enterprise with less than $1 million in sales and fewer than 10 employees, then from an overall business perspective it’s got to be RFM analysis. Nothing else comes close in terms of helping…
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How Deep Are Your Reserves?
The line between success and failure is sometimes how long you can remain in the game. In competition, how many competitors can you outlast? In general business, how long you can remain profitable? In startups, how long can you make your funding last? In marketing, how fast you can go without burning out? To accomplish…
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You Ask, I Answer: Top Management Lessons Learned?
Mads asks, “What do you feel is the number 1 most important management lesson that you have learned?” Believe the data, doubly so if you pulled it yourself. This requires massive amounts of self-awareness and getting comfortable being uncomfortable, especially with change, especially when the data tells you something that opposes your emotional investments. Watch…
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What’s In Your Golden Cookbook for Marketing Strategy?
People familiar with sales and marketing know of the Golden Rolodex, the list of high-level contacts that truly successful salespeople bring with them to each new position. They have a treasure trove of contacts who they call on to drum up business and make a huge impact from the day they’re hired. Salespeople who are…