How would you like to double your ROI on your MarTech stack without spending any additional money? I’ve got an easy, straightforward method for you, using just about any AI tool you have access to that has Deep Research capabilities. (Perplexity, OpenAI ChatGPT, Gemini, Anthropic Claude, etc.) Step 1: Either with video or screenshots, open…
Summary In today's episode, I explain how B2B teams can approach their first steps with AI implementation. Here's what this means for you. You avoid wasting resources on technology that fails to solve your actual business problems. You'll also learn these concepts: the seven major AI use case categories, the 5P strategic framework, and how…
Summary In today's episode, I explain how to transition from superficial AI proofs of concept to robust, automated workflows. Here's what this means for you. You can move past the AI experimentation phase to deliver practical tools that drive real business value. You'll also learn these concepts: why the language model serves only as an…
The easiest AI transformation for your business: second order. Ask yourself this: what do your customers do with your outputs, your products, your services? What happens next? These are the second order effects. And if customers don’t do anything with your products and services… you have no value to them and you’re probably going out…
I celebrated an interesting anniversary very recently. Trust Insights, the company I co-founded with Katie Robbert, has now taken the crown as the longest I’ve ever worked at any one company away from the previous record holder, a financial services company in the early 2000s. As a GenXer, I remember growing up listening to my…
Three truths about the ROI of AI. Truth 1: You cannot measure the ROI of something like generative AI if you weren’t measuring ROI without it. It’s hard to do before and after if there was no before. If you’re not measuring the ROI of what you do now, there’s no point in asking about…
One of the concepts I share in my keynotes and courses is the conduit of authenticity. In an age when you can freely and easily use generative AI to manufacture ANYTHING, people will manufacture anything – including things damaging to you. If your internal processes are glacial – meaning it takes a week for someone…
Summary In today's episode, I challenge the idea that being an AI innovator provides more career security during a corporate acquisition than driving actual revenue. Here's what this means for you. You can safeguard your position by focusing on sales and customer retention rather than corporate jargon. You'll also learn these concepts: how to prioritize…
Summary In today's episode, I explain how to convince leadership to invest in improving AI skills across your workforce. Here's what this means for you. You gain the ability to secure executive buy-in by reframing AI training as a critical tool for mitigating business risks. You'll also learn these concepts: how to emphasize the competitive…
Summary In today's episode, I examine the necessity of CEO leadership in the age of artificial intelligence. Here's what this means for you. You will gain a strategic framework for distinguishing between mere operational efficiency and deep organizational transformation. You'll also learn these concepts: the impact of AI on consumer behavior, the risks of competing…
