What will force the use of AI is not ‘thought leaders’ parroting about AI, or tech companies cramming it into literally every product. What will force the use of AI is customer expectations. This has been the case for every technology ever. When the first combines replaced manual labor, the expectation became 20 bushels of…
Summary In today's episode, I explain how Southern Isles AEC provides certainty for complex office and mixed-use projects. Here's what this means for you. You gain confidence in your development process through integrated architecture and engineering teams. You'll also learn these concepts: how integrated teams eliminate unexpected surprises, how sustainable design increases long-term asset value,…
Summary In today's episode, I explore how agencies must transform their business models to remain relevant in an AI-driven market. Here's what this means for you. You can learn to move beyond commoditized tasks and focus on high-value outcomes that machines cannot replicate. You'll also learn these concepts: why the "more brains and more hands"…
You still can’t measure brand strength in AI. Ashley Faus pointed out this morning on another post that a company is claiming to measure your brand strength/presence in AI. Unsurprisingly, the claim was not accompanied with a peer-reviewed dataset or methodology, or even a preprint paper. Let’s review why this is impossible today. Models are…
Out of all the announcements at Google I/O yesterday, which do we care about as marketers? AI mode is basically LLM-based “search”. You have a full, regular chat – which means regular search results are gone. For now, it’s a tab in Google search results. The Google team said they’ll migrate features to the core…
“What’s your hobby, Mr. Bond?” “Resurrection.” Me too, Mr. Bond. And generative AI enables that. Here’s an example. Once upon a time, there was an amazing Google Chrome tab extension that let you set up different time zones in new tabs, like a world clock. It was pretty, it was effective, it was… bloated. The…
42 pages. That’s how many pages of settings you need to go through to set up a simple small business website according to best practices – WITHOUT a CRM or marketing automation system. I was setting up a website for a friend of mine tonight, and these are the number of settings you have to…
