Category: Business

  • Are You Using the Dumbest AI Model Without Realizing It?

    Chances are, you’re accidentally using dumb AI. Spoiler: if you’re not actively making model choices in the AI tools you use, you’re probably inadvertently using dumb AI models. Broadly, there are two classes of large language models – reasoning and non-reasoning. Reasoning models are models like GPT-5-Thinking and Gemini 2.5 Pro and Claude Sonnet 4.5…

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  • Why Marketers Are Getting Kicked Off Reddit (And How to Survive)

    I feel a tiny bit sorry for all the marketers rushing to join and participate on Reddit after hearing lots of pundits say Reddit is where AI gets its answers. There’s a reason for that. It can be an exceptionally unforgiving place, especially if you are a marketer and your intent is obvious. Reddit tends…

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  • How Specificity Increases AI Hallucinations – And How to Stop It

    The more specific a piece of data, the less useful it is in forecasting. This is a maxim of predictive analytics. Predicting audience behaviors based on the year they were born is useful. Predicting audience behaviors based on individuals’ exact birthdays is not useful. Which is why, in OpenAI’s newest paper on hallucination in generative…

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  • You Ask, I Answer: How To Prioritize AI Use Cases?

    Summary In today's episode, I explain how to prioritize AI use cases by focusing on revenue-generating activities. Here's what this means for you. You can secure stakeholder approval and funding more easily by demonstrating direct financial impact. You'll also learn these concepts: why revenue-focused tasks beat simple optimization, how to use a two-by-two grid for…

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  • How Generative AI Could Fix Social Media—But Big Tech Won’t Let It

    Social media is harmful by design today. The advent of generative AI and large language models means that big tech companies who run social media services have exactly ZERO excuse for the societal harms they inflict, from misinformation/disinformation to incitement of violence. Why? Because LLMs – even very fast, light ones – are very, VERY…

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  • How to Scale Your Business with a 3-Tier Pricing Strategy

    How good is your product market fit? Do you have service options for every tier of customer? As the economy grows more uncertain and forecasting the quarter or year ahead becomes more difficult, one of the simplest bulwarks against revenue uncertainty is making sure you have products or services that fit every budget level. If…

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  • Why Your AI Strategy Is Failing and How to Fix It

    Almost every AI course is the same, conceptually. Here’s how to prompt. Here’s how to set up this or that. Here’s how to do this thing. These are the cooking equivalents of how to use a blender. How to cook a dish. How to write a menu item. They’re good. They’re important. They’re foundation skills.…

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  • Why Web Traffic Data Fails to Show Real AI Adoption (And What to Do Instead)

    Web traffic is a poor measure of AI adoption. There are tons and tons of infographics floating around proclaiming the top tools in generative AI based on estimated web traffic data, most notably from A16z but also from many others. This is a very, very poor measure of AI adoption because it excludes a ton…

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  • Why People Don’t Care If Content Is AI-Generated (And What They Actually Want)

    Far fewer people care about whether it’s AI or not. Far more people care whether it’s useful, helpful, or entertaining for them. A lot of folks are all tied up and twisted into knots about whether a given piece of content is authentically human or not. But when you go out in the world and…

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  • Is Your Company Profiting From Cuts or Growing Through Innovation?

    “Consumer spending isn’t driving company profits as much as reducing expenses and improving efficiency. That could be a problem.” writes the Wall Street Journal about this season’s earnings reports. Gee, you think? Anyone who’s spent more than a week in an Econ 101 class learned that you cannot cut your way to growth, and “lean…

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