Pradeep asks, “What are the most important factors to consider in a digital marketing audit of performance?” Pradeep’s question requires a deep dive into statistics and analytics to provide an answer. The reality is we have a massive buffet of questions we could ask of our data. We have more variables to consider than ever…
Genevieve asks, “What are your favorite content optimization tools?” What is content optimization? Creating content that performs better. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful…
Jay Baer posted recently about new marketing technology that does amazing content creation and how AI will drive the cost of marketing, particularly content marketing, to nearly zero. In the process, he asks, what’s left for humans? He ends with an example about Michael, a barista who does amazing coffee art and says a machine…
Sandie asks, “How do I speak to my buyer at the right stage in the journey?” This is a terrific question that has three parts. First, we must categorize all our customer communication in each stage of our buyer’s journey and run text mining analytics on it to understand what they say at each stage.…
Kathy asked, “How do you make daily video content? What’s the process?” This process has been iterative – it’s not something I came up with all at once. Below is the outline; if you’d like a printable PDF version, just click here. Can’t see anything? Watch it on YouTube here. Listen to the audio here:…
Let’s look back at IBM THINK 2018. What were the big things, the eye-catchers, the thought-starters? Amazing New Technologies Quantum Easier to Use Technologies Watson Studio Watson Discovery The New ABCs AI Blockchain Cloud Data Encryption Watch the 9-minute video for the full review: Can’t see anything? Click here to watch it on YouTube.
In my last full day on the IBM THINK campus, I got a chance to learn about Watson Data Kits, the pre-trained models that help bootstrap AI projects faster, and the new Watson Studio. Watson Data Kits are cool – they’re like pre-built templates that help get a project off the ground by not having…
My summary of Day 3 at #THINK2018: Sales lessons learned from an IBM sales exec Facebook Live sessions coming up Inevitable Disruption talk Practical applications of AI The last is the most important. AI will never reach its fullest potential if people don’t understand the value it delivers. Let’s commit to simplifying AI and focusing…
