Riffing on an idea I heard yesterday at IBM THINK, what does it look like when we map technologies to various stages of the analytics hierarchy? From Microsoft Excel spreadsheets to deep learning, how do the different technologies line up? Can’t see anything? Watch this video on YouTube. Listen to the audio here: Download the…
Christopher asked, “Christopher! Went to the SMMW this past year and attended your presentation. One of the most impactful and motivating talks I have seen. I am extremely amateur in my domain expertise in coding- signed up for a python course via codecademy for my personal growth. In my professional role I am pulling the…
I’m leaving SHIFT Communications. Background: Figuring out Public Relations In late 2012, I joined SHIFT Communications with a burning question. I had mastered the basics of digital marketing, of the middle of the funnel. I was a proficient email marketer, web marketer, and social media marketer. But I had a challenge. I didn’t understand the…
IBM THINK 2018 promises to be one of the largest, most rewarding technology conferences on the planet, in Las Vegas in March 2018. Getting the most out of this massive show requires advance preparation. For first-timers (and forgetful veteran attendees of other IBM events), here are a few suggestions to enhance your THINK 2018 experience.…
There’s no rational choice between humans and machines. Given the same skill set, a rational business owner must choose the machine every time. Machines Cost Less Over Time Generally speaking, machines improve their speed over time, especially when the hardware is outsourced. Two years ago, a single vCPU server with 30 GB of disk space…
Are you prepared for the next evolution of analytics? If not, now’s the time to prepare for what’s next and seize competitive advantage by being early in what’s next. Let’s look at where analytics has been: Descriptive Analytics In the beginning, having any kind of data at all was an accomplishment. Veteran marketers remember the…
IBM THINK 2018 is only a half-dozen weeks away, the largest gathering of technology, business, and development in the entire IBM ecosystem. It’s a mashup of shows like Interconnect, Amplify, Vision, and World of Watson and promises to bring hundreds of thousands of our data-minded tribe to Las Vegas. I’ll be speaking at THINK at…
I had the privilege to speak to college students recently at Wheaton College, thanks to Professor CC Chapman‘s invitation, about the role and impact of artificial intelligence on the marketing profession. During the Q&A, one of the students asked, “Shouldn’t we be focused on creating jobs for people instead of destroying them?” This is an…
We love key performance indicators in marketing, because they’re often the yardstick by which our efforts are measured. We’ve discussed the difference between KPIs and metrics previously, as well as what marketing’s top KPIs are. Today, let’s explore a critical error many marketers make: optimizing for one KPI. What is Optimizing for One KPI? Optimizing…
Artificial intelligence promises – and continues to deliver on – increased productivity, reduced costs, faster time-to-market, and boosted revenue. From completing healthcare datasets to predicting marketing outcomes, AI and machine learning will play a role in the future of nearly every successful business. However, not everyone will want to deal with machines all the time.…
