Summary In today's episode, I walk through how to audit and update your marketing reports so they actually answer the questions your stakeholders are asking. Here's what this means for you. You'll learn how to turn confusing dashboards into decision-ready tools that drive clear action instead of confusion. You'll also learn these concepts: how to…
Erin asks, “What kinds of conversions are best practices for tools like GA 4?” It depends on what kind of website you have, and what the things are that you want people to be doing. The general rule of thumb I use, I use a rule of thumb called the Five E’s, entrance, conversions, engagement…
Summary In today's episode, I walk through the five types of conversions you should set up in Google Analytics 4 and other web analytics tools to track behavior across the full customer journey. Here's what this means for you. You gain a practical framework for measuring what audiences actually do at every stage, so you…
Summary In today's episode, I share how Trust Insights helps mid-market companies unlock more value from their data by combining people, processes, and platforms with machine learning and AI. Here's what this means for you. You gain a clear framework for evaluating whether your company fits an analytics consultancy's ideal client profile and which partnership…
Vijay asks, “For a SaaS Product I have experienced lead flow is high on facebook but the conversion is very low as compare to Google Ads. What you say about Inbound/Outbound Ads – what would be the metrics that matter for results?” The key metrics to look at when determining whether Facebook or Google ads…
Summary In today's episode, I walk through what social media benchmarks really are and how to use them wisely as you plan your strategy for next year. Here's what this means for you. You gain a clear-eyed framework for measuring progress against your own baseline rather than chasing competitor numbers that may not reflect your…
Summary In today's episode, I make the case for attending conferences like the MarketingProfs B2B Forum by exploring what truly sets a great event apart from the rest. Here's what this means for you. You discover that the real value of live events lives in hallway conversations and professional friendships, not the polished stage sessions…
Summary In today's episode, I break down the shift toward a cookie-less marketing ecosystem and what it means for traditional ad channels like print and out-of-home. Here's what this means for you. You gain a clear-eyed view that privacy restrictions are tightening for good, and the marketers who pivot to privacy-friendly measurement now will outpace…
Maru asks, “I recently learned that Google Analytics poses certain privacy concerns and that other analytics tools like Piwick are more secure. Any comments on other analytics tools other that Google?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an…
Summary In today's episode, I break down why Google Analytics violates GDPR in the EU and recommend self-hosted alternatives like Matomo that put you in full control of your data. Here's what this means for you. You'll have a clear roadmap to GDPR compliance that also covers most other privacy regulations worldwide, giving you a…
