Summary In today's episode, I walk through how a passionate fan community powered a billion-view public relations campaign to save the Netflix show Warrior Nun, using analytics and the 5P framework to amplify their message. Here's what this means for you. You'll see how activated communities outperform traditional PR budgets by generating tier-one media coverage…
Summary In today's episode, I break down customer lifetime value — what it is, the formula behind it, where the data lives, and what to do with it once you have it. Here's what this means for you. You'll understand why this single metric reveals the true health of your business and helps you identify…
Summary In today's episode, I walk through the business case for another streaming platform to acquire the Warrior Nun franchise from Netflix, examining social media attention, media coverage, purchase intent, franchise quality, and financial implications. Here's what this means for you. A passionate fan base creates a built-in audience that slashes marketing costs and boosts…
Summary In today's episode, I walk through how to forecast your marketing budget using historical analytics data and apply those forecasts to plan smarter budget allocation across channels. Here's what this means for you. You gain a practical framework for predicting weak periods in your traffic, then inverting those predictions to concentrate your spend where…
Summary In today's episode, I walk through how to build a year-end wrapped-style recap dashboard in Looker Studio, layer in TalkWalker competitive benchmarking, and use GA4 attribution to evaluate 2022 content performance for the Trust Insights live show. Here's what this means for you. You gain a repeatable framework for turning end-of-year subscription-style data into…
Summary In today's episode, I walk through how marketers can measure the explosive growth of online news content using tools like the GDELT database and SEO platforms. Here's what this means for you. You gain a practical framework for separating meaningful news from noise in an era flooded with AI-generated content. You'll also learn these…
Summary In today's episode, I walk through how to use predictive analytics and seasonal forecasting to plan marketing campaigns across different industries using a cheese shop as a practical example. Here's what this means for you. You gain a repeatable framework for timing ad spend around demand inflection points and choosing the right data sources…
Summary In today's episode, I break down why forecasts don't need to be perfectly accurate to serve their real purpose and what that reveals about data-driven marketing. Here's what this means for you. You'll see that the true value of any forecast is the decision it triggers, not the precision of the prediction itself. You'll…
Summary In today's episode, I explain why incurious research — research that only aims to prove a predetermined point — is the worst kind of research you can do. Here's what this means for you. You'll gain the ability to spot biased research requests and redirect them into genuine inquiry that uncovers real truths and…
Summary In today's episode, I walk through the new edition of the Data Driven Marketers Essential Planning Guide for 2023 and show you how to use it for your marketing calendar. Here's what this means for you. You gain a week-by-week roadmap built on machine learning forecasts of office attendance so you can time campaigns…
