“Let’s hop on a quick call…”

Hello. Oh hi, yeah. Yeah, this is Chris. Yeah, you said you wanted to have that quick call um for your message. Sure.

Um yeah, no, uh now's a good time. Right. So tell you about myself. Got it. Um what we do.

So I'm Chris. I'm the co-founder and chief data scientist at uh Trust Insights. We are a management consulting firm and a marketing firm. Uh we help customers unlock more value from their data. Uh and we help them optimize their people and their processes to make use of those insights because a lot of the time uh we find with our customers they have all the ingredients, but they don't have the the people and the processes in place to take advantage of it.

Uh we've been around since 2018. Uh yep. Uh-huh. Um no, no, I mean we we've we've been in business since 2018. Uh before that I worked uh at a PR agency and um we really try and focus on helping people get better results.

I mean, who doesn't these days, right? Uh that's that's pretty common. But our way of doing it is looking at the combination of those people, processes, and platforms using technologies like machine learning and AI, using uh established platforms like Google Analytics, Adobe Analytics, uh Marketo, Salesforce, et cetera, to help marketers and businesses earn more revenue, hold on to customers longer, um, keep people on their teams, uh, which has been a a big thing in the last few uh last couple of years, you know, retaining people, helping uh helping understand um what it is that makes somebody want to to work for you or not. Mm-hmm. Um yeah, for like industry, we don't really have an industry we work in.

Um we typically uh there's a couple things that set aside uh you know who's a who's a good client for us. They're typically you know mid market companies, you know, 50 to 500 million dollars. Over that size, we'll gladly work with like a division or department of a company, but obviously, you know, we're not gonna be working you know with the CEO of Apple anytime soon. Um and then below that amount, yeah, there's usually not enough of a marketing team uh or budget or or stuff um to really make a strong impact. Um yeah, no, uh-huh.

No, uh and and it's interesting. We've we've worked with companies in all sorts of different sectors. So uh telecom, banking, uh med tech and health tech stuff, um IT, uh all sorts of you know agencies, um, uh brands, you name it. And it's it's all over the place, right? So that we've got uh companies we've worked with like IBM and McDonald's, T Mobile, uh Twitter, uh AAA.

They're there are two things that set apart um people we know are gonna be good clients. Number one is that they understand the value of data, even if they haven't unlocked the value of data, they they understand it. Yep. And the the second thing is um oddly enough, yeah, about like 80% of our decision makers are female. Um, I'm not sure why that's the case, but it is the case.

So those are kind of the defining characteristics. Other than that, there isn't like a single sector we focus on. Um yeah, that's that's just how we are. Um in terms of collaboration and stuff, I mean, we're always looking for interesting partnerships where there's there's value to be exchanged. A lot of the times though, like we're uh we're a three-person company.

We're not exactly a huge, we don't have huge budgets of our own. And a lot of the time, particularly for different services and things, I'm the coder. I'm the nerd in the in the company and I'll see something and say oh I can just write code to do that thing. And we don't have to buy a service for it. So the the companies that we partner with from as a a vendor perspective they really have to have something that is so unique and so difficult to replicate that I can't just code it myself.

Which you know there's a lot of companies out there they're selling stuff that isn't all that remarkable you know to be honest. I'm I'm sure you that's not you but um you know that's pretty commonplace. We are always obviously looking for referrals. We're always looking for uh word of mouth we're looking for people who find value in what we do and want to share it with their uh professional friends uh I I used to call it their networks but that's kind of you know gross right you know that networking always brings up that yeah exactly that we brings up that one guy like at a conference is like flinging business cards like a like they're throwing stars um I just call them professional friends because they're the people that you know you want to be friends with in a professional context yep no um you know we don't have a physical building we're a virtual company um we work uh with companies pretty much as long as you understand the value of data and you and you have the the people, the processes and the resources uh and the budgets and stuff to to work with us. We're happy to work with pretty much anybody.

Um yeah, so I mean that's that's that's who we are. That's that's what we do and stuff. Uh how about you? What w yeah, yeah, tell me about yourself.