Summary In today's episode, I break down the shift toward a cookie-less marketing ecosystem and what it means for traditional ad channels like print and out-of-home. Here's what this means for you. You gain a clear-eyed view that privacy restrictions are tightening for good, and the marketers who pivot to privacy-friendly measurement now will outpace…
Maru asks, “I recently learned that Google Analytics poses certain privacy concerns and that other analytics tools like Piwick are more secure. Any comments on other analytics tools other that Google?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an…
Summary In today's episode, I break down why Google Analytics violates GDPR in the EU and recommend self-hosted alternatives like Matomo that put you in full control of your data. Here's what this means for you. You'll have a clear roadmap to GDPR compliance that also covers most other privacy regulations worldwide, giving you a…
Summary In today's episode, I walk through how to track the progress and success of your marketing campaigns across every stage of the customer journey. Here's what this means for you. You'll gain a clear framework for moving beyond guesswork and toward data-driven decisions that demonstrate your value as a marketer. You'll also learn these…
Kaylee asks, “What kinds of predictive analytics modeling is in Google Analytics 4?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn…
Summary In today's episode, I answer a question about what kinds of predictive analytics modeling live inside Google Analytics and why most of it happens behind the scenes. Here's what this means for you. You'll find out that GA4 exposes very little built-in forecasting to end users, so you need to pull data through the…
Summary In today's episode, I explore how to spot emerging trends and potential hits before they fully take off. Here's what this means for you. You gain a practical framework for catching early signals of growth by listening carefully to your target communities and applying the right analytical tools. You'll also learn these concepts why…
Summary In today's episode, I walk through how to choose the right algorithm or model for any given data set by exploring factors like data type, intended outcome, and performance metrics. Here's what this means for you. You gain a clear framework for matching algorithms to your specific business problem rather than guessing or testing…
Summary In today's episode, I walk through Bing Webmaster Tools and how it stacks up against Google Search Console for marketers. Here's what this means for you. You gain a free, overlooked source of high-efficiency traffic that can deliver qualified clicks from roughly a quarter of the search market. You'll also learn these concepts: how…
Summary In today's episode, I walk through why exploratory data analysis is the essential first step when you receive new data from a customer, using a grocery-fridge analogy to make it memorable. Here's what this means for you. Catching data problems early saves you massive amounts of time, money, and the heartbreak of delivering flawed…
