Susan asks, “How do I improve my odds of success in getting hired as a marketing analyst?” Watch, listen, or read to find out my answer. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may…
Amanda asks, “How do you sell analytics when people don’t even want to look at their analytics?” Watch, listen, or read to find out my answer. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may…
Summary In today's episode, I explain why selling analytics is so hard and reveal the one shift that makes the sale work. Here's what this means for you. When you stop selling the analytical process and start selling the outcome your customer actually wants, your pitches land and your deals close. You'll also learn these…
In this episode, let’s talk through the differences between analytics and reporting. These two terms get used interchangeably often and they’re not the same thing. Watch, listen, or read to find out why. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows…
Summary In today's episode, I break down the critical difference between analytics and reporting, two terms that are constantly confused but serve very different purposes. Here's what this means for you. You'll stop treating reporting as an afterthought and start using it to guide how stakeholders interpret and act on your data. You'll also learn…
Kaylee asks, “What are the biggest mistakes you see people making with Google Analytics 4?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video.…
Summary In today's episode, I walk through the biggest mistakes people make with Google Analytics 4 and explain how it differs from Universal Analytics. Here's what this means for you. You walk away knowing exactly why GA4 shifts from a one-stop shop to a best-of-breed toolchain, so you can decide whether to commit to it…
Summary In today's episode, I answer Susan's question about whether qualitative or quantitative metrics work better for measuring content marketing. Here's what this means for you. You'll discover that both metric types form an iterative cycle where one spurs questions answered by the other, giving you a complete picture of your content's performance. You'll also…
Summary In today's episode, I walk through how to set meaningful Google Analytics goals for B2B businesses that have long, complex sales cycles. Here's what this means for you. You learn to focus on touchpoints inside the 90-day attribution window so your data actually predicts qualified leads. You'll also learn these concepts: how to track…
