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Christopher S Penn
Almost Timely News, 5 September 2021: Demise of the T-Shaped Marketer, LinkedIn Content Curation Learn how to develop social media strategy to beat competitors based on publicly available data » What’s On My Mind: The Demise of the T-Shaped Marketer One of the enduring concepts that’s stuck around in marketing – especially in hiring –…
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Christopher S Penn
Almost Timely News: Proactive and Reactive Content, Supply Chains, LinkedIn Algorithm Learn how to develop social media strategy to beat competitors based on publicly available data » What’s On My Mind: Reactive and Proactive Content Creation What kind of content creator are you? I view content creation through one of two lenses, reactive and proactive.…
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Christopher S Penn
Almost Timely News: Tesla Bot, B2B Email Marketing PR Embargoes Learn how to develop social media strategy to beat competitors based on publicly available data » What’s On My Mind: Tesla Bot I read with great interest about the announcement made at Tesla’s AI event this week about Tesla Bot, a humanoid robot that appears…
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Christopher S Penn
Almost Timely News: Account-Based Experience, You Can’t Count on Timing, Bounce Rates Need more revenue wins? Learn the basics of Account-Based Experience with Demandbase’s free guide » Trying something new this week; I’ve shortened the subject line from Almost Timely News: to [ATN]. Let me know what you think. What’s On My Mind: You Can’t…
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Christopher S Penn
Almost Timely News: Traveling the World Virtually, Advanced Content Marketing Analytics (8/8) Learn how to build better dashboards and reports in this free class » What’s On My Mind: Traveling the World Virtually If there’s one thing I’ve delved more deeply into during the last 18 months, it’s practical virtual reality. I bought an Oculus…
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Christopher S Penn
Almost Timely News: What If You Can’t Afford AI, Google Analytics Tracking (8/1) Learn how to build better dashboards and reports in this free class » What’s On My Mind: What If You Can’t Afford AI? One of the most common questions whenever I present about the use of AI in marketing is, “What if…
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Summary In today's episode, I explain why a brand new nonprofit chasing 5,000 Facebook likes and thousands of social media followers is starting from the wrong question entirely. Here's what this means for you. You'll learn to redirect marketing energy from vanity metrics toward the business outcomes that actually pay the bills and fund the…
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Summary In today's episode, I break down the two biggest AI milestones of 2019 and explain what they mean for digital marketers planning the next three years. Here's what this means for you. You walk away with a framework for spotting which AI tools deserve your attention now so a nimbler competitor doesn't blindside you…
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Christopher S Penn
A belated Happy New Year to you! I’ve had some technical difficulties recently while migrating to a new server. There’s also a possibility I cross-mixed databases, so if you’re receiving this newsletter and you don’t want to be, please click the unsubscribe link below. Food for Thought In this week’s Food for Thought, a few…
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Christopher S Penn
Happy New Year! Over the holidays, I moved servers to deal with a massive cost increase by my marketing automation provider; the trade-off is that I’ve had to spend more time on systems administration as a consequence. That’s why the newsletter is a day late. Food for Thought In this week’s Food for Thought, a…
