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Christopher S Penn
Almost Timely News, 21 November 2021: The Widening AI Gap, 2022 Marketing Trends, SEO AMA :: View in Browser Learn the fundamentals of marketing analytics in a brand new talk » What’s On My Mind: What About the Gap? No, not the clothing store. The gap between the technological haves and have-nots. There are so…
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Christopher S Penn
Almost Timely News, 14 November 2021: Community Engagement, Mental Injury, Reflections :: View in Browser Learn the fundamentals of marketing analytics in a brand new talk » What’s On My Mind: Engaging Communities I sat in on a Twitch stream the other night, watching a team of friends playing Apex Legends. The game itself was…
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Christopher S Penn
Almost Timely News, 7 November 2021: Search Quality Rater Guidelines, Marketing Budgeting, Vision and Strategy :: View in Browser Please take this 1-question, 30 second survey about your 2022 marketing plans. Thank you! » What’s On My Mind: Google’s Updated Search Quality Rater Guidelines Last month, Google refreshed its Search Quality Rater Guidelines. What are…
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Christopher S Penn
Almost Timely News, 31 October 2021: Secret Handshakes, First-Party Data, Marketing Technology :: View in Browser Learn how to develop social media strategy to beat competitors based on publicly available data » For those who observe it, boo. Happy Halloween. What’s On My Mind: Secret Handshakes “Know your customer“. From cryptocurrency verification to marketing platitude,…
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Christopher S Penn
Almost Timely News, 17 October 2021: Content Creation Hacks, Vanity Metrics, NFTs :: View in Browser Learn the difference between incrementality and attribution in Google Analytics (MP3 audio) » What’s On My Mind: My Favorite Content Creation Hack I’ll be a little sad when things do go back to “normal” when it comes to events,…
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Christopher S Penn
Almost Timely News, 10 October 2021: Leadership, Competitive SEO, Social Media Analytics :: View in Browser Learn how to build better dashboards and reports in this free class » What’s On My Mind: Are You a Leader? This week, my company held a focus group for some reporting products we’re aiming to improve, and at…
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Christopher S Penn
Almost Timely News, 3 October 2021: Technical Debt, Content Marketing Analytics, Server Change :: View in Browser Learn how to improve your Twitter analytics with my free hands-on masterclass » Important: I Just Changed Servers A quick note before we get to this week’s content. I just upgraded my marketing automation software and changed servers,…
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Christopher S Penn
Almost Timely News, 26 September 2021: Data Trends, AI Content Generation, Why I Love Data Learn how to improve your Twitter analytics with my free hands-on masterclass » What’s On My Mind: Data Trends At a recent internal corporate training I was giving, one of the attendees asked me what I thought the big trends…
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Christopher S Penn
Almost Timely News, 19 September 2021: LinkedIn Experiment, Link in Bio, Email Metrics Learn how to improve your Twitter analytics with my free hands-on masterclass » What’s On My Mind: Pick It and Rock It I started an experiment last month. Across all social networks, I’ll be honest, I make a minimal effort to show…
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Christopher S Penn
Almost Timely News, 12 September 2021: 3 Year Marketing Strategy, Google Postmaster Tools, Personal Data Science Learn how to improve your Twitter analytics with my free hands-on masterclass » What’s On My Mind: My 3-Year Marketing Strategy The folks at Talkwalker recently asked me in an interview what I thought the major trends would be…
