A belated Happy New Year to you! I’ve had some technical difficulties recently while migrating to a new server. There’s also a possibility I cross-mixed databases, so if you’re receiving this newsletter and you don’t want to be, please click the unsubscribe link below.
Food for Thought
In this week’s Food for Thought, a few notes about fellow high school classmate Gary Vaynerchuk. A fair number of folks think he’s something of a con man, a guy reciting the obvious (Hustle! Work hard!) and receiving disproportionate attention and compensation for it.
The reality is, the people who dislike Gary’s message for its obviousness aren’t the ones who need it. The Type-A workaholics who excel simply for the sake of excelling find Gary’s message pointless. We’re already winning the game, we already know how to hustle and get stuff done. We don’t especially need his enthusiasm or his example to motivate us.
However, there is an entire legion of people who need Gary’s message desperately. People who need strong external motivators need to be told to work hard. People who expect a trophy just for showing up need someone to dispense some tough love that life isn’t fair. People who wait for the world to hand them success need to hear that they have to get off their butts and hustle.
We have always needed messengers of the obvious in every generation, from Dale Carnegie, to Art Linkletter, to Zig Ziglar, to Tom Hopkins, to Richard Bandler, to Stephen Covey, to Tony Robbins. Each of them has told many of us things we already know: success doesn’t come easy. Gary is the latest incarnation, and his fans need him as much as previous generations’ audiences needed their messengers to give them the lift they needed.
This Week in Marketing
Social Media Marketing
Media and Public Relations
Advertisement: Marketing Over Coffee Master Session
Our Master Session is not a conference where you’re going to have an hour or two of learning and two days of shuffling around to keynotes and an feeling like bait on an exhibitor floor. When you leave your 2017 plan will be tied to your web analytics allowing you to benchmark and budget your programs. You’ll have 3 marketing programs selected to test after reviewing 19 categories of demand generation activities. Your strategic plan will be complete and in sync with your customer’s journey by up to 37 activities in 7 categories.
The Marketing Over Coffee Master Planning Session is a small private working session where you can discuss what’s working and get honest feedback on your progress – this is the one for CMOs and key team members.
It’s limited to 10 attendees in non-competing industries. A non-disclosure agreement is required so everyone can put their cards on the table and get personal, in-depth attention to your problems and solutions.
Tools, Tech, and AI
Analytics, Stats, and Measurement
SEO, Google, and Advertising
Advertisement: Build Your Data-Driven Customer Journey
What if you could put together a marketing plan, a strategy, and a budget rooted in reality that gave you the resources you need to succeed?
When you take the Build Your Data-Driven Customer Journey course, you’ll do exactly that. Step by step, we’ll look at the data you have, compare it to the model companies in your industry, and engineer a plan for the future that helps you catch up to your competitors in key marketing channels – then surpass them. You’ll walk through the construction of a data-driven customer journey and emerge with a plan in hand, the resources you’ll need to succeed, and a clear budget to achieve the goals you’ve been given.
When you enroll in my Marketing Planning course, you receive:
- Three 45-minute video class sessions in HD MP4 format, enhanced to show clicks and keystrokes in the applications for true step-by-step instructions
- The planning framework Excel spreadsheet so you can slot in your own numbers for an out-of-the-box strategic plan by marketing channel
- A full electronic textbook detailing all the steps in PDF, MOBI, and Kindle formats so you can follow along without having to watch the video every time.
Good Reads and Interesting Stuff
Fun, Games, and Entertainment
Economics, Politics, and Society
Advertisement: Leading Innovation
One of the most (over)used words in business – yet one of the least understood. Without it, companies stagnate and die. Everyone talks about being innovative. Every company has innovation buried somewhere in its corporate values, mission statement, or corporate vision.
In my book, we’ll discuss how you can build success in your life. We’ll explore the innovation spectrum to benchmark where you are and where you’re going, study ways to implement and scale innovation in any industry, and create long-lasting, high-impact organizational success.
Don’t see an event you’re attending listed below?
Here’s what’s coming up:
- Social Media Marketing World, March, San Diego
- Demandbase Marketing Innovation Summit, April, San Francisco
- NATIONAL 101, May, Montreal
- MarketingProfs B2B Forum, October, Boston
Thanks for subscribing and reading this far. I appreciate it. As always, thank you for your support, your attention, and your kindness.
See you next week,
Christopher S. Penn
You might also enjoy:
- How to Set Your Public Speaking Fee
- The Evolution of the Data-Driven Company
- How To Set Your Consulting Billing Rates and Fees
- Best Practices for Public Speaking Pages
- Transforming People, Process, and Technology, Part 1
Want to read more like this from Christopher Penn? Get updates here:
Get your copy of AI For Marketers