Category: AI

  • You Ask, I Answer: Marketing In a Privacy-First World

    Ann asks: “How do we analyze and target in an age of privacy?” In the wake of Facebook CEO Mark Zuckerberg’s testimony to Congress, which some Twitter pundits amusingly called the Zuckerbowl, some thoughts about privacy, data, analytics, and marketing. Disclaimer: I AM NOT A LAWYER Consult an actual lawyer Watch the video below: Can’t…

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  • You Ask, I Answer: How I Make Daily Video Content

    Kathy asked, “How do you make daily video content? What’s the process?” This process has been iterative – it’s not something I came up with all at once. Below is the outline; if you’d like a printable PDF version, just click here. Can’t see anything? Watch it on YouTube here. Listen to the audio here:…

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  • IBM THINK 2018 Wrapup Video

    Let’s look back at IBM THINK 2018. What were the big things, the eye-catchers, the thought-starters? Amazing New Technologies Quantum Easier to Use Technologies Watson Studio Watson Discovery The New ABCs AI Blockchain Cloud Data Encryption Watch the 9-minute video for the full review:  Can’t see anything? Click here to watch it on YouTube.

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  • THINKing Out Loud: Deep Learning For All

    In my last full day on the IBM THINK campus, I got a chance to learn about Watson Data Kits, the pre-trained models that help bootstrap AI projects faster, and the new Watson Studio. Watson Data Kits are cool – they’re like pre-built templates that help get a project off the ground by not having…

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  • THINKing Out Loud: The Importance of Practical AI

    My summary of Day 3 at #THINK2018:  Sales lessons learned from an IBM sales exec Facebook Live sessions coming up Inevitable Disruption talk Practical applications of AI The last is the most important. AI will never reach its fullest potential if people don’t understand the value it delivers. Let’s commit to simplifying AI and focusing…

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  • THINKing Out Loud: Quantum Leaps Forward

    Things I learned at IBM THINK, Day 2: Looking at quantum computing and the future of everything. Watson Discovery, the free news monitoring service (and unstructured data analytics service) that will make life easy for marketers and communicators What will we focus on once AI does most of the work How to take advantage of…

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  • THINKing Out Loud: Analytics and Technologies

    Riffing on an idea I heard yesterday at IBM THINK, what does it look like when we map technologies to various stages of the analytics hierarchy? From Microsoft Excel spreadsheets to deep learning, how do the different technologies line up? Can’t see anything? Watch this video on YouTube. Listen to the audio here: Download the…

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  • You Ask, I Answer: Basic Prediction

    Christopher asked, “Christopher! Went to the SMMW this past year and attended your presentation. One of the most impactful and motivating talks I have seen. I am extremely amateur in my domain expertise in coding- signed up for a python course via codecademy for my personal growth. In my professional role I am pulling the…

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  • Why I’m Leaving SHIFT Communications and What’s Next

    I’m leaving SHIFT Communications. Background: Figuring out Public Relations In late 2012, I joined SHIFT Communications with a burning question. I had mastered the basics of digital marketing, of the middle of the funnel. I was a proficient email marketer, web marketer, and social media marketer. But I had a challenge. I didn’t understand the…

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  • IBM THINK 2018 Attendee Planning Guide

    IBM THINK 2018 promises to be one of the largest, most rewarding technology conferences on the planet, in Las Vegas in March 2018. Getting the most out of this massive show requires advance preparation. For first-timers (and forgetful veteran attendees of other IBM events), here are a few suggestions to enhance your THINK 2018 experience.…

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