Topic modeling is one antidote to the overwhelming volume of content created every day that marketers must understand. In this series, we’ll explore what topic modeling is, why it’s important, how it works, and some practical applications for marketing. Part 4: When To Choose Topic Modeling Now that we’ve built a topic model and learned…
Topic modeling is one antidote to the overwhelming volume of content created every day that marketers must understand. In this series, we’ll explore what topic modeling is, why it’s important, how it works, and some practical applications for marketing. Part 3: How to Interpret Topic Models One of the key flaws of topic models and…
Topic modeling is one antidote to the overwhelming volume of content created every day that marketers must understand. In this series, we’ll explore what topic modeling is, why it’s important, how it works, and some practical applications for marketing. Part 3: The Topic Modeling Process Now that we have a base understanding of what a…
Topic modeling is one antidote to the overwhelming volume of content created every day that marketers must understand. In this series, we’ll explore what topic modeling is, why it’s important, how it works, and some practical applications for marketing. Part 2: What Is Topic Modeling Let’s begin by answering the question: what is topic modeling?…
Human marketers fall farther behind every day. In 2017, marketing analytics firm Domo released its fifth edition of Data Never Sleeps: The Internet Minute. In Data Never Sleeps 5.0, they revealed the following statistics which occur every 60 seconds on the Internet: Twitter users send 456,000 tweets Instagram users post 46,740 photos Google users conduct…
One of the promises of artificial intelligence is taking tasks that humans do and scaling them massively, while adhering to defined best practices. This promise will help companies and brands achieve automatic minimum competence, with gigantic implications. Let’s dig into what these are. The Human Experience Consider the average human experience – that is, the…
We’ve reached the end of our AI-powered SEO series. We’ve now explored the use of machine learning technologies to significantly improve our SEO efforts, understanding what content will work best and who to reach out to for link creation. What’s next depends on who we are as marketers. The Marketer With Some SEO Responsibilities For…
Search engine optimization, or SEO, has changed significantly in the past few years. Thanks to the power of machine learning and artificial intelligence, the only way to build a sustainable, long-term SEO strategy is to create content people want to share. To combat these new trends, we need to employ our own machine learning technology…
Search engine optimization, or SEO, has changed significantly in the past few years. Thanks to the power of machine learning and artificial intelligence, the only way to build a sustainable, long-term SEO strategy is to create content people want to share. To combat these new trends, we need to employ our own machine learning technology…
Search engine optimization, or SEO, has changed significantly in the past few years. Thanks to the power of machine learning and artificial intelligence, the only way to build a sustainable, long-term SEO strategy is to create content people want to share. To combat these new trends, we need to employ our own machine learning technology…
