I was asked recently if I had a list of basic resources for marketers who want to learn more about AI. Here’s a quick roundup of some of the things I’ve contributed to and some blogs to subscribe to, as of early 2017. Marketing Over Coffee episodes: AI part 1, a broad look at the…
At a recent dinner, I was asked, “how could a marketer get started with machine learning and AI?”. Plenty of vendors offer specific solutions, but what if we just wanted to dip our toes in the water? What if we even just wanted to know where the water is? Let’s look at how to plan…
Many marketers are dipping their toes into machine learning and exploring the possibilities of what artificial intelligence can do for them. This curiosity, vital to their growth, belies an important fact: most marketers aren’t ready to embrace machine learning and AI yet. A critical piece of the puzzle is missing: mastery of algorithms. What is…
In 2017, marketers will be using artificial intelligence and machine learning as the norm, not the exception. While not every marketer will be making direct connections to AIs such as Google Deep Mind or IBM Watson, more and more of our toolsets will have connections into at least one machine learning or artificial intelligence system.…
