A few folks have been mentioning Snapple’s new soft drink, Snapple Antioxidant Water. “Wait, it’s water, it’s not a soft drink!” I can hear Marketing shouting. I beg to differ. Exhibit A: water. Ingredients: Water. Serving Size: 1 cup (240ml) Servings per Container: About 2.5 Calories per serving: 0 Total calories per bottle: 0 Total…
Learn to use the power of the Dark Side of the Force. Listen to the best marketing podcast ever produced in a doughnut shop with my friend and co-host John Wall. In this week’s episode, it’s a Google showdown between for-profits and non-profits, and why it will make your keyword costs go through the roof.…
Happy to say my Scholarship Search Secrets eBook was profiled on WCVB Boston 5 on the 6 o’clock news. That eBook, now in its fourth iteration, is one of the products of the Financial Aid Podcast – doing daily scholarship searches for 3 years makes you good at finding scholarships! Original blog post and eBook…
Chris Brogan wrote: Here’s what you do: find a “hidden gem” blog, someone who you think is writing good stuff, but who has only one or two comments per post. Write a blog post telling us just a little bit about that site, why you like it, who should become a regular reader, etc. Make…
Google announced a slew of products specifically tailored to non-profits two days ago. First, all their apps – Google Apps for Domains, etc. – are all free. Google Checkout transaction processing is free to non-profits until 2009. Here’s the game changer. Google Grants is an application process to qualify for free AdWords advertising. Where commercial…
Today, Starbucks CEO Howard Schultz announced that they had acquired Coffee Equipment Company and its Clover system of coffee machines, single-serving cup makers that will let Starbucks customize your coffee for you. So what? The So What is this: Clover coffee machines are networked. They all speak to headquarters via CloverNet, and monitor EVERYTHING about…
End of the Line Farewell, Bear Stearns. If it’s any consolation, a number of your colleagues will be joining you soon. Why? Simple: there isn’t enough money in America to save the financial system as we know it. It’s coming apart at the seams. This is a good thing. For sure, there will be lots…
“Apres moi, le deluge” – Louis XIV MySpace applications are beginning to roll out. If you thought vampires and pirates on Facebook was bad, just wait. In the meantime, expect to get a whole bunch of MySpace friend requests from me and others in the near future. Exciting things are happening with MySpace, more than…
I cannot emphasize strongly enough how important it is to be mindful of Google’s watchful eye online. It is literally everywhere, and it does not forget. Everything you do under Google’s watchful eye impacts your personal brand and reputation. That drunken Twitter late at night? Google remembers. That blog rant composed at a conference? Google…
This week’s Marketing Over Coffee (the best marketing podcast ever recorded in an oven toasted goods shop with co-host John Wall) features discussions of free, messaging failures, and other great fun. If you haven’t tuned in, head on over and get your cup of marketing. Did you enjoy this blog post? If so, please subscribe…
