I got a promotional email from Big Machine Media today cc’ed to a list of 340 podcasters and bloggers, promoting their musicians. Good try, gang. Look, a lot has already been said about blogger outreach by better minds than mine. Here’s where this campaign really fell flat. First, please, please, please if you’re going to…
If you want your favorite blogs to be ultraportable, check out Feedjournal. It makes an old-school newspaper out of your RSS feeds. Here’s today’s Christopher Penn morning paper. (PDF, 292 kb) Did you enjoy this blog post? If so, please subscribe right now! Get this and other great articles from the source at www.ChristopherSPenn.com
A recent question sent into Marketing Over Coffee – what metrics matter for podcasters to measure their success, a la the ADM? Ultimately, traffic metrics are only the top of the funnel – they’re the raw number of eyeballs in, and that in itself isn’t worth much except for general trends. No matter what statistic…
Want some of the best advice about being a trade show exhibitor? The Ronin Marketeer, John Wall, has it all for you. For more of John, check out Marketing Over Coffee, too. Did you enjoy this blog post? If so, please subscribe right now! Get this and other great articles from the source at www.ChristopherSPenn.com
I’d been hearing a lot of buzz about this little machine ever since Podshow’s sponsorship of it with a few prominent podcasters I listen to, like CC Chapman and Julien Smith. Yesterday I got to play with one of the boxes, courtesy of Peta Andersen, and I think one of these is in my future…
I read with dismay this story on MSNBC about people breaking into their retirement funds to pay for housing and other debts they’ve accrued. Now, understand that I work for a financial institution, a lending company. It is in my short term interest and financial welfare to recommend that people should always pay their debts,…
I’m pleased to see the ever continuing evolution of PodCamp as a community gathering. It’s amazing to see how people adapt PodCamp to fit what’s appropriate in their communities and local cultures, and I hope we continue to see new innovations. I wanted to clarify something that occurred to me on the drive into the…
Here is a dead simple solution for foreclosed houses: offer these at cut rate auctions to affordable housing developers like CASCAP in Cambridge, MA. These agencies can use the properties, otherwise fated to decay, for affordable housing for the poor and homeless. Why we won’t embrace this solution: Few businesses understand the sunk cost fallacy.…
Jeff Pulver’s hosting Spring VON.x in San Jose the week of March 17. While I can’t make it, if you have any interest in voice or video online, you should. Top 5 Reasons to go to VON.x See great speakers give you an idea where things are going for them Watch a professional conference team…
Joseph Jaffe was kind enough to send me a review copy of his latest book, Join the Conversation. It’s a really, really LONG book, weighing in at 300 pages. I managed to get through it in about two weeks of sporadic reading. The Good The book has plenty of case studies and examples of conversational…
