Ann asks, “How does TikTok indirectly or directly affect content marketing?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:13 In…
Summary In today's episode, I walk through how to master job interviews from both the hiring manager and candidate perspectives with practical advice for each side. Here's what this means for you. You gain a repeatable framework that treats interviewing as data collection so you make hiring decisions based on real signals instead of gut…
Ann asks, “Name one or two mistakes people make while managing a content marketing team?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video.…
Summary In today's episode, I break down the three biggest mistakes people make when managing a content marketing team and why they silently sabotage results. Here's what this means for you. You'll learn a clear framework for aligning your team's natural talents with your strategy so you stop forcing square pegs into round holes. You'll…
Ann asks, “Does it matter if people consume the content or is it enough for them to notice it?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute…
Summary In today's episode, I tackle the question of whether audiences need to actually consume marketing content or simply notice it for it to deliver value. Here's what this means for you. You'll understand why quality content demands real engagement to unlock its benefits and how surface-level content wastes your audience's time. You'll also learn…
Ann asks, “What should content marketers be doing about Web3?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:13 In this…
