Summary In today's episode, I explain why press releases fade away and how to give them more life by focusing on the story rather than the format. Here's what this means for you. You learn a practical benchmark for judging whether your news is worth promoting and how to atomize content across channels people actually…
Andy asks, “I received a request yesterday for a report that “maps the correlation between the % of new and returning visitors onsite and the number of conversions, by day”. My first thought was to go into GA and create a couple of different views showing new/returning visitors and conversions. What do you think?” Can’t…
Summary In today's episode, I break down how to properly run a correlation analysis between new and returning visitors and conversions using Google Analytics data. Here's what this means for you. You'll stop chasing statistical rabbit holes by asking the right "so what?" question before diving into any analysis, ensuring your work drives real business…
Joyce asks, “For our company’s mailings, I enforce a strict “no giant images” rule (known “locally” as the NGI rule!). I am clinging to research from years ago that found that more than a third of email users don’t automatically download images (I am one of them). It is very off-putting when I open an…
Summary In today's episode, I break down when large images in email newsletters are helpful versus harmful and why rigid email marketing rules deserve a second look. Here's what this means for you. You gain a clear framework for deciding whether to keep or drop the no-giant-images rule based on whether the image serves your…
