Summary In today's episode, I break down what content marketers should actually do about Web3 by demystifying blockchain, NFTs, and creator tokens. Here's what this means for you. You get a clear-eyed view of which Web3 hype to ignore and which underlying mechanics are worth your attention today. You'll also learn these concepts: how a…
Ann asks, “Accessible and inclusive content marketing has garnered more attention in the last couple of years. How have you seen/heard brands address either or both topics?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript…
Summary In today's episode, I walk through UTM governance in Google Analytics 4 and explain why clean tagging matters more than ever under the new system. Here's what this means for you. You gain a clear framework for keeping your marketing attribution accurate in a platform that removed customizable channel groupings. You'll also learn these…
Summary In today's episode, I dive into how brands can create accessible and inclusive content marketing that reaches wider audiences instead of excluding potential customers. Here's what this means for you. You'll discover that simple additions like captions, alt tags, and transcripts don't just serve people with disabilities but also dramatically expand who can consume…
Ann asks, “Given all the “instant” answers Google delivers in search results, does SEO still matter for content marketing?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute…
Summary In today's episode, I break down whether SEO still matters in the age of Google's instant answers and explain why content marketers need a three-layer strategy. Here's what this means for you. You discover how to protect your traffic by focusing on brand strength, community building, and complex content that AI cannot summarize in…
Ann asks, “What is your most hated jargon or business-speak? Why?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:13 In…
Summary In today's episode, I explore why business jargon like "decisioning" and "let's double click on that" bothers people and what the real problem actually is behind the words. Here's what this means for you. You learn to spot when language hides, deflects, or excludes rather than communicates clearly. You'll also learn these concepts: how…
In this episode, I answer the basic question of whether there’s a benefit to wearing a mask when no one else is. The short answer is yes. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript…
