Summary In today's episode, I answer a listener's question about why wearing a mask still makes sense even when nobody else around you is wearing one. Here's what this means for you. You gain a clear framework for choosing the right mask to protect yourself from airborne threats no matter what others do. You'll also…
Ann asks, “What’s the biggest waste of a content marketing budget?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:13 In…
Summary In today's episode, I break down the biggest waste of a content marketing budget and why self-serving content falls flat while audience-centered content wins. Here's what this means for you. You'll learn how shifting from a self-centered to an audience-centered approach creates a virtuous circle where your audience gets more value than you do,…
Almost Timely News, 12-June-2022: Questions and Answers, Public Speaking Prep, GA4 (6/12) :: View in Browser Take my new Google Analytics 4 for Marketers Course » Watch This Newsletter On YouTube Click here for the video version of this newsletter on YouTube » Click here for an MP3 audio only version » What’s On My…
Summary In today's episode, I walk through what Cloudflare is and how it works as a content delivery network that sits between websites and visitors. Here's what this means for you. You'll discover how a CDN can dramatically speed up your site, block malicious traffic, and improve your Google search rankings without needing deep technical…
In this episode, I received a solicitation from JobsOhio (the Ohio Economic Development Corporation) about relocating our Massachusetts-based business to Ohio. I looked at the data and concluded that there are a bunch of reasons why I personally won’t be doing that. Links mentioned: – State equality scorecards from HRC – US News and World…
Summary In today's episode, I compare Ohio and Massachusetts as places to do business, weighing taxes against education, safety, and equality laws. Here's what this means for you. You gain a framework for evaluating business locations beyond tax rates, recognizing that higher taxes often buy valuable services and protections for your company and your team.…
Almost Timely News, 5-June-2022: Audience-Based Communication, Anti-LGBTQ+ Hate Crimes, Google Analytics 4 (6/5) :: View in Browser Take my new Google Analytics 4 for Marketers Course » Watch This Newsletter On YouTube Click here for the video version of this newsletter on YouTube » Click here for an MP3 audio only version » What’s On…
Catherine asks, “How do you give a press release more life? We post it on social media, it goes on the website, etc. but then it just fades away.” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript.…
