Let’s talk a bit more about mental health for a moment. We tend to use the term mental illness as a fixed state term – it’s something that describes who you are rather than a transitory state, and that can be harmful. Sometimes illness is part of identity, to be sure – anyone with any…
Pick five of the most loaded words in business, and I would argue those five words are vision, mission, strategy, tactics, and execution. Everyone seems to have different definitions; often, those definitions are easily mixed up. Why is it important to understand these terms? When we clearly understand the meanings of vision, mission, strategy, tactics,…
Summary In today's episode, I walk through how Trust Insights uses its own data to build a 2022 marketing plan, covering macro benchmarks, traffic forecasting, channel analysis, keyword strategy, and content framework choices. Here's what this means for you. You can apply the same data-driven planning process to your own business by breaking goals into…
Marketers spend a lot of time worrying about whether their content is valuable. This is generally a good thing because it means we’re legitimately interested in creating quality content for our audiences. However… we’re not really doing a great job of that, are we? At least not in aggregate; much of our content isn’t great.…
In the world of data and analytics, anecdotal evidence is often (and correctly) demonized. Why? People in general and marketers in specific mistake anecdotal evidence for quantitative proof, for statistically representative, reliable, and repeatable evidence. Anecdotal evidence is none of those things. It’s one person’s experience, so it’s not representative. Depending on that individual’s perspective…
