Summary In today's episode, I walk through whether using Google Tag Manager alongside Google Analytics will double-count your website stats, and I explain the correct way to install it on a WordPress site. Here's what this means for you. You'll gain a clean tracking setup by placing Google Analytics inside a Tag Manager container and…
Mitch asks, “What’s the best leveling software for podcasting? What are the recommended techniques and settings?” Way back in the day, everyone and their cousin used something called the Levelator. That has since been discontinued; in its place, I use the desktop edition of Auphonic, the multitrack edition. Watch the video for details and a…
Summary In today's episode, I walk through the best leveling software for podcasting along with recommended techniques and settings. Here's what this means for you. You gain the ability to produce consistently clear audio that stays comfortable to listen to in any environment, from quiet home offices to noisy commutes. You'll also learn these concepts:…
Summary In today's episode, I walk through text mining with R's Quanteda library to measure lexical diversity and analyze writing patterns. Here's what this means for you. You gain diagnostic techniques to spot repetitive language in your content and benchmark your writing against competitors. You'll also learn these concepts: how lexical diversity scores reveal the…
Jennifer asks, “Do you know how to use Google Data Studio to look at website traffic in a 10 minute window before and after a television commercial air time?” The field you’ll be looking for in the API is ga:dateHourMinute, and it’s formatted in YYYYMMDDHHMM format. There are a couple of gotchas about how to…
Summary In today's episode, I walk through how to use Google Data Studio's Date Hour Minute field to measure website traffic in the 10-minute window before and after a TV commercial airs. Here's what this means for you. You gain a practical method for evaluating whether your television advertising actually drives measurable traffic to your…
Katy asks, “I recently started at a startup and am responsible for all marketing. I’ve been doing digital marketing for a long time, but one of my weaknesses is PR. I would appreciate any advice on how to approach B2B PR.” PR is a sales job, without the commissions. It’s one of the most difficult…
Summary In today's episode, I walk through ten practical tips for approaching B2B public relations, especially for marketers new to the discipline. Here's what this means for you. You'll reframe PR as a long-term sales job built on relationships, organization, and patient outreach rather than quick wins. You'll also learn these concepts: why treating PR…
Megan asks, “My company recently had to layoff their canvassing department so now they are trying anything to get leads for virtual consultations for solar sales. Right now they’re aimlessly boosting Facebook posts, and I was hoping to get some insight to lead them in the right direction. Any suggestions?” The real question is, who…
Summary In today's episode, I share a digital advertising strategy for solar companies that lost their canvassing teams and need to generate virtual consultation leads online. Here's what this means for you. You can replace door-to-door efforts with smarter, targeted digital ads that reach the right buyers instead of boosting posts aimlessly. You'll also learn…
