Matt asks, “Our agency wrote a blog post about 6 things to consider when choosing a yearbook publisher. However, they only used our name in the post once. That seems…odd…to me. I asked why and they said “We do not recommend putting your name in because it will then turn it into an ad and not really be a blog and will not perform as one.” What are your thoughts?”
This is odd advice for an agency. The entire purpose of content marketing is to build awareness for your brand. Now, there’s a line between blatant ads and useful content, but as long as you err on the side of being helpful, mentioning your company name more than once is fine as long as it’s contextually appropriate.
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