In this video, I review the key points of the new book Talk Triggers, including why it’s better than other books on word of mouth, what data points to look at, what data points the book misses, and why most people will gain no benefit from the book despite it being best-in-class. Watch the video…
Parker asks, “Why is my direct traffic so large in Google Analytics? Are people really typing my website in that much?” In this video, I review the top 10 causes of direct traffic misattribution in Google Analytics™, including 4 causes that are under your control and fixable. You’ll learn what direct traffic is, why it…
Peter asks, “Do you know any good case studies, examples how to promote a company when it’s still in a stealth mode and is preparing to launch (for promoting it as soon as it’s out of the stealth mode)?” The key to a successful launch is all about audience. Learn what I did to help…
