One of the starting points for my keynote speech on artificial intelligence is that, as a civilization, humanity will create approximately 30 zettabytes of data in 2018 according to IDC. But just how much is a zettabyte? Watch this video to learn what a zettabyte is in Netflix terms, plus other stunning Internet usage facts.
References: Data Never Sleeps 6.0 by Domo
Can’t see anything? Watch it on YouTube here.
Listen to the audio here:
- Got a question for You Ask, I’ll Answer? Submit it here!
- Subscribe to my weekly newsletter for more useful marketing tips.
- Find older episodes of You Ask, I Answer on my YouTube channel.
- Need help with your company’s data and analytics? Let me know!
What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video.
In days, I was gonna call it Friday feelings, but I don’t really like the whole feelings thing. So let’s call it Fun fact, Friday,
we’re chatting in a Facebook thread on Mark Schaefer his facebook wall about data. Eric Decker’s had raised a point that I had said in a keynote talk
that we create 30 zettabytes of data which is a staff from Cisco. And IDC I believe from 2017. But it dates back to 2015, and it’s already
out of date. And
someone as well just how big is is that a bite and it’s really difficult to get your head around that
a Netflix video.
It’s about 30 minutes, right? You say
a single dish on Netflix, 30 minutes. That’s about a gigabyte of data. If you were to start watching the world’s longest binge watch
in the EEOC. An era when the first modern mammals and merged
and evolved 57 million years ago when you binge watch Netflix all that time, you would just now get around to using the one zettabytes, right so that’s that is a lot of
And this year we cranked out I think around 30 was the forecast by 2025 according to Cisco forecasted by Cisco and I believe
we were expected to crank out
just from connected devices so not even all the data just those things
and it got me thinking and want to look up Domo
now in its sixth year visualization called Data never sleeps, how much data do we generate every minute.
And there’s some fun fun numbers in here. So for example, every minute of every day, YouTube users watch 4.3 million in videos. That’s up from 4.1 million previous year. So that’s a tremendous amount of video. If you’re watching this at all. Thank you. Because you political even watching any one of other
4.3 million videos.
Twitter users send 473,000 tweets, which is interesting,
because that’s up from 426,000 previous year. Meanwhile, 12.9 million texts are sent down from 15.2. A big chunk of that is because of all the different messaging applications that are out there, messenger WhatsApp, WeChat line, kick Tango, you name it. There’s a billion and a half messaging apps now.
And so there is there’s much more choice than just texting Instagram users post almost 50,000 photos every 60 seconds up from 46,000 previous year.
And Google searches 3.8 million Google searches
per minute, as opposed to 3.6 the previous year, there is just so much data that is being circulated that we are creating that we are using that it is impossible to keep up with, I think the over the last five staff members Netflix, Netflix us watching 97,000 hours of net of Netflix every minute or equivalent of
whereas previously with 69,000 hours.
The other thing was interesting was that there are 3.8 million
boots are 3.8 billion people on the internet. And as of 2012, when this series got started, it was 2.5. So
we’ve added almost
a billion and a half old, about point 1.3 billion people to the internet
in just six years. That is the stunning number anyone, though, I would assume that really, really out of touch. But anyone who says that the internet is still fat is clearly not about paying attention to the data. But when you think about where all the growth is happening, almost all the growth is in the non Western world. So take a take it America, North America, in particular and Europe out
all the growth is happening in Middle East Africa, South America, the South Pacific region of the planet. And that’s where there’s so much more opportunity now.
So give some thought to this.
When you’re talking about your marketing, when you’re thinking about your marketing and your digital marketing in particular, and where you’re spending your time and where you’re chasing after customers.
Have you given thought to what your international audience looks like, have you given thought to who your international audience is, and are you prepared to do business
outside of your home country, wherever, wherever you are. Where if you’re in the UK, if you’re in Russia is you’re watching this,
if you’re in South Africa watching this, I would assume that if you if you don’t speak English as a first language, and probably not as a second language, you’re probably not watching this video. Although I actually learned back in my podcasting days that people in non English speaking the language language regions love YouTube videos and podcasts because it’s a way for them to learn English easily from native speakers. You can hear someone like I have a for some strange reason I have a central Ohio accent
would just basically the absence of a discernible accent.
But yet people watching YouTube videos and podcasts
to learn how native speakers speakers of that of those languages speak. I’ve done the same thing I watch. I’ve watched and listened to it really interestingly, Ukrainian and Russian videos and to hear how those different accent sounds so that even if I don’t recognize the language,
I will know just the tonality of the the words how the words sound general to be able to hear that and tell the difference between someone speaking Russian, for example, and someone say speaking Latvian there’s there are very clear differences. We have to listen to the videos. So
but yeah, there’s from from a marketing perspective
of these people watching 4.3 million videos per second, where are they coming from? Where your audience members coming from? And when you look at it, we didn’t go inside Google Analytics. And you go into the audience menu on the left hand side and you click on geography does behavior geography?
What countries are you
getting visitors from? It’s probably not just your home country, wherever your home country is. It’s probably not just there.
I live in America
and 20 ish percent of my blog traffic is from outside of America now. Like, I think 11% is from Canada, and 7% from the UK. So it’s still very English centric regions. But there’s India is most after that. And then Germany.
Now, unlike David Hasselhoff, I am not huge in Germany. So there are people there watching and reading the content. And
there might be a market opportunity there
might be, I don’t know, but there there’s clearly already at least one person
look in your own data. Where are you getting traffic from? Where are you getting visitors from? Look on your YouTube data. If you’re posting videos on YouTube, YouTube has some of the best analytics for any video. Any rich media platform, right podcasting analytics are horrible by comparison.
Look at YouTube videos where your audience is coming from. Where are they watching from? who watches longer does it the people in your home country or people outside your home country?
Take a look and see if you can come up with some of your own fun facts on this on this Friday. So as always, thanks for watching the comments and the comments and please subscribe to the YouTube channel on the newsletter and I’ll talk to you soon.
Take care what help solving your company’s data analytics and digital marketing problems. This is trusted insights.ai today and let us know how we can help you.
You might also enjoy:
- How to Set Your Public Speaking Fee
- You Ask, I Answer: Simple System for Brand Monitoring?
- Transforming People, Process, and Technology, Part 1
- You Ask, I Answer: Quantifying Hallway Conversations?
- You Ask, I Answer: Interpreting Google Analytics 4 Data?
Want to read more like this from Christopher Penn? Get updates here:
Get your copy of AI For Marketers
Also published on Medium.