One of the fulfilled promises of artificial intelligence and machine learning is that these technologies make Big Data manageable. Big Data – the billions or trillions of records published daily – is beyond the scope of what humans can process. We would run out of lifetime before we read all the tweets, texts, and posts…
Service is the dominant form of industry these days. Everything is a service; in fact, -as-a-service is appended to an enormous number of industries. We have software-as-a-service. (the online apps economy) We have platform-as-a-service. (the API economy) We have vehicles-as-a-service. (the ridesharing companies) We have space-as-a-service. (home and office timesharing apps) Yet how many of…
One of the banes of travel for me has traditionally been the garment bag, which has been a royal pain in the butt. It’s large and unwieldy, it fits poorly in overhead compartments, and it gets jostled and crushed so much in the travel process that the garments inside don’t arrive any less wrinkled. I…
While we tend to think of the web and social media as the most data-rich digital marketing channels to apply predictive analytics to, every channel, every discipline, every strategy benefits from predictive analytics. Consider the workhorse of digital marketing, email marketing. Email marketing has long held the crown of maximum ROI, with figures such as…
In the last post, we discussed what an asset was, in the strict financial sense; Investopedia defines an asset as: An asset is a resource with economic value that an individual, corporation or country owns or controls with the expectation that it will provide future benefit. We’ve established that content could be an asset, could…
We’ve reached a critical moment in the calendar year. From the day after Labor Day until the end of the year, marketers – B2B and B2C alike – sprint for the finish line. Marketing programs that throttled budgets down during the summer months roar back to life. Dormant email campaigns awaken. Social media channels resume…
The Google Analytics Certified Partner Summit, a convocation of over 500 partner agencies from 50 nations, has come and gone again. I love the GACP Summit because it’s a chance for partners to see the roadmap ahead of what Google is planning with its analytics products, a chance to glimpse the near future from one…
