In this series, we’re examining the underpinnings, the infrastructure that gives rise to marketing technology. Today, we’ll examine one of the biggest powerhouse players in infrastructure provision: Google Cloud. Google Cloud Google Cloud has fewer offerings than Amazon Web Services, but Google’s cloud service portfolio tends to be more advanced. Let’s take a look at
In this series, we’re examining the underpinnings, the infrastructure that gives rise to marketing technology. Today, we’ll examine the oldest of the cloud-based marketing technology infrastructure platforms: Amazon AWS. Amazon Web Services Amazon Web Services (AWS) is by far the most mature of the technology infrastructure platforms, offering a bewildering array of technologies. When you
In this series, we examine the underpinnings, the infrastructure that gives rise to marketing technology. Today, we’ll examine the marketing technology framework, the essential marketing technologies for the future. Categories of Technology If we recall the MAISTER framework in Marketing Blue Belt, all marketing technology fits in one of four general categories: Data/Measurement: the stuff,
Scott Brinker’s Marketing Technology Landscape is appropriately bewildering, with 3,500+ vendors in the marketing technology space: It can be difficult to decide which vendors to do business with; all their sales claims sound identical. They all say they’ll add multiples to our ROI, save us valuable time, and make us wheelbarrows full of cash. How
In Episode 8, the final episode of the Marketing Automation Migration show, we tackle sending a test message, validating it, and then sending a production test: Thanks for sticking with me and this video series! We’re at the end now – the last few items are mainly administrative cleanup, so in the span of 8
Tom Webster recently wrote a terrific piece on boiler room-style content marketing. He was 100% right about everything until the last paragraph. “And here is what I think these content “boiler rooms” don’t consider fully: the non-response bias of the people this content doesn’t convert. … Ultimately what I am getting at, as I often
On a weekly basis, I receive an email that sounds something like this: “X here, from XXX, the all-in-one platform to create and sell XXX. I came across your Marketing Automation Migration series and really love your content and style. It’s really cool to see what you’re using for your automation systems. I think it
In Episode 7 of the Marketing Automation Migration, we tackle debugging and the messy guts of a marketing automation system, including how wrong these sorts of projects can go: If you’re not a technical person, or don’t understand technical people well, today’s video may not be helpful. If you’re watching this video series because this
In Episode 6 of the Marketing Automation Migration, we tackle the setup of an autoresponder and reconfiguring the email templates: If you’re not a technical person, or don’t understand technical people well, today’s video may not be helpful. If you’re watching this video series because this is a technology – marketing automation – that your
In Episode 5 of the Marketing Automation Migration, we will tackle tags and tracking codes, as well as assigning points for lead scoring: If you’re not a technical person, or don’t understand technical people well, today’s video may not be helpful. If you’re watching this video series because this is a technology – marketing automation
