Seth Godin asked recently, “Why scale?”, with his response implying that scaling may not be in the best interests of customers, that you may not choose to scale if you want to provide the best service to your customers. Seth is wrong that scale is a choice. Scale – growth – is not a choice…
As the year begins to wind down, take the opportunity to plan for your personal 2016. What things held you back this year? If there was a tool, a technology, a skill that would have helped you advance more this past year, what was it? For me, the tool and gap that would have helped…
What’s so different about you? What sets you apart from your competitors’ products and services? Though these seem like simple questions to answer, they are often the subject of much mental contortion for marketers to answer. Over the years, I’ve had the opportunity to work with many skilled marketers to find answers to these questions,…
